By The Malketeer Clever Wordplay Gone Wrong The Advertising Standards Authority (ASA) of the United Kingdom recently banned an advert by 247Blinds for allegedly “making light of disability.” The controversial advertisement, which featured the phrase, “Made-to-measure quality blinds… without having your eyes out! Blind envy starts here,” was accused of being
By The Malketeer How KitKat’s Epic New Ad is Using Queen to Help You ‘Break Free’ from the Grind Nestlé-owned KitKat is turning up the volume with its latest campaign, cleverly built around Queen’s iconic anthem “I Want to Break Free.” The ‘Break Better’ campaign, masterminded by creative agency VML, taps
For seven and a half decades, Tenaga Nasional Berhad (TNB) has transformed from a pioneering utility provider into a cornerstone of Malaysia’s energy landscape. From their humble beginnings at the Central Electricity Board (CEB) which was established and came into operation on 1 September 1949,to their ambitious goal of achieving
Prudential Malaysia has launched Be In Control, a campaign created in partnership with Naga DDB Tribal, introducing PRUMillion Med Active—an innovative medical plan designed to give Malaysians greater control over their medical insurance by encouraging better care for their health. Be In Control demonstrates the benefit of the new medical
Navin Manian sat in his office, the sprawling city of Kuala Lumpur stretching out before him. The skyline, a testament to progress, each skyscraper a symbol of ambition and innovation. He has always been a telco man at heart, having been in the industry for more than 15 years. For
Prudential Singapore, in collaboration with AI CREATE, is excited to announce the launch of “The Dream Creator”, an innovative AI-driven interactive installation at the ArtScience Museum. The installation will be part of the ‘In the Ether – A Festival of Technology and Innovation,’ running from September 1 to 30, 2024.
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has launched a new brand campaign for AIA Malaysia, in line with the leading insurer’s purpose of empowering all Malaysians to live Healthier, Longer, Better Lives. Launched in July, the AIA #RethinkHealthy campaign aims to challenge stereotypes around health
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, and MILO Malaysia have released a campaign to commemorate the upcoming Merdeka and Malaysia Day celebrations. The campaign that launched with a brand film and MILO Truck activation and contest, urges Malaysians to embrace the spirit of ‘Malaysia Boleh
By The Malketeer Taylor’s University Bravely Tackles National Identity In a daring reimagination of Malaysia’s Merdeka and Malaysia Day celebrations, Taylor’s University has taken a bold step into the realm of national introspection with two evocative short films. These films do more than just entertain—they challenge Malaysians to reconnect with the
By The Malketeer Breaking Boundaries: Nike’s Gritty Celebration of Paralympians As the world gears up for the highly anticipated Paralympic Games in Paris, Nike has unveiled a powerful new campaign titled ‘Winning is Winning.’ This latest spot, a gritty 30-second film, is a follow-up to Nike’s recent Olympic-themed blockbuster ‘Winning isn’t
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