By The Malketeer A Growing Societal Shift Toward Mindful Drinking and Wellness-Focused Lifestyles In a bold move to revolutionise how people approach alcohol-free living, Alcohol Change UK has unveiled its latest campaign for the Dry January Challenge, featuring an unlikely trio of a laid-back capybara, a weightlifting grandmother, and a gladiator.
By The Malketeer When Cultures Converge, Stories Flourish For decades, PETRONAS has been a beacon of unity through its touching festive campaigns. This year, the energy giant continues its tradition with With Open Hearts, a beautifully crafted four-minute short film that explores new beginnings against the backdrop of Malaysia’s vibrant Peranakan
By The Malketeer Netflix’s Squid Game 2 x Cadbury 5 Star campaign stuns India with a quirky twist In a brilliant collision of worlds, Cadbury 5 Star and Netflix’s Squid Game 2 launched a mind-bending campaign earlier this month, turning India into a nation on a massive hunt. The challenge? Spot
By The Malketeer A Perfect Storm of Popularity, Shortages, and Strategic Moves The allure of the iconic black-and-white stout is stronger than ever, with Guinness-owner Diageo grappling with unprecedented demand in the UK. The company has turned to its security reserves in Ireland—a rare and strategic decision—to meet the thirst of
Pavilion Kuala Lumpur’s ‘Christmas Enchantment’ celebration unveils a dazzling 3D Augmented Reality (AR) Christmas Spectacle displayed across two giant LED screens at Pavilion Elite and fahrenheit88. From now until 25 December 2024, shoppers can experience the magic of Christmas featuring Santa and his reindeer, brought to life with immersive AR
Attention to all fans of Malaysian talent and creativity! Yes 5G is thrilled to be part of Calpis Soda One in a Million, Malaysia’s most iconic music competition making its highly anticipated return after a 15-year hiatus. With the electrifying theme “Uncap Yourself,” this collaboration celebrates the discovery of raw
Coway Malaysia gave Kuala Lumpur a reason to hit pause with its ‘Pause the City’ activation at Lot 10, Bukit Bintang where the hustle and bustle took a backseat to ultimate relaxation. The on-ground event brought together the ultimate trio of restful pods featuring Coway BEREX massage chairs lined up—perfectly
By The Malketeer Avanti West Coast’s Satirical Beer Ad The UK’s Avanti West Coast has found a brilliantly unconventional way to tackle a serious issue: rail safety during the festive season. With accidents on the mainline rail network spiking by 45% during the Christmas period – often linked to intoxication –
By The Malketeer A Strategic Leap into Retail Media Excellence in Southeast Asia In a groundbreaking move set to redefine retail media in Southeast Asia, GroupM and GrabAds have expanded their strategic partnership to harness the full potential of geo-based audience data. This industry-first collaboration promises to elevate brand growth and
By The Malketeer From Viral Trends to Empty Taps: Guinness Becomes the Most Wanted Drink in Britain This Christmas In a pub drama that could rival a holiday soap opera, Britain’s beloved Guinness has gone from being a bar staple to a rare commodity. With soaring sales and a viral craze
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