AirAsia brand co. Appoints Multi-Hyphenate Ta-ku as Creative Director
In a groundbreaking move that signals its bold march toward becoming Asean’s leading creative force, AirAsia brand co. (Abc.), is excited to announce the appointment of Ta-ku, also known as Regan Mathews, as its new Creative Director. This strategic move aligns with Abc.’s bold ambition and strong creative foundation to become a leader in brand […]
CHANGING THE GAME
By Kunal Sinha If you’re a GenZ shopper, Shein’s marketing can seem inescapable. Once you’ve downloaded Shein’s app or signed up for its emails, a barrage of promotions will entice you from your inbox. There is always a can’t-miss sale, a new deal, a reason to buy. Founded by Chinese entrepreneur Chris Xu in 2012, […]
Rooted in Potential: How Big Tree Sprouted From a Single Spud to Redefining OOH for Three Decades
In an ever-evolving scene, it’s not easy to remain grounded while reaching new heights. Yet, for 30 long years, Big Tree has not only weathered the storms of the Out-of-Home (OOH) industry but has also flourished. Like a tree that grows stronger with time, Big Tree has grown and thrived, standing tall as a symbol […]
Syed Mokhtar’s firm sells its stake in Media Prima?
CORRECTION Aurora Mulia Sdn Bhd, a company linked to tycoon Syed Mokhtar Albukhary, has disposed of 353.81 million shares in Media Prima Bhd, ceasing to be a substantial shareholder in the company. In a filing with Bursa Malaysia today, Media Prima stated that the deemed interest pursuant to Section 8(4) of the Companies Act 2016 […]
SAMA Is Here to Shake the Industry
Think of the marketing landscape across the APAC region. Now take that and boost it up by about a thousand percent – that’s exactly what SAMA is. The Strategic Asia Marketing Alliance (SAMA) is a marketing powerhouse consisting of some of the most dominant forces in the Asia-Pacific region united by a common goal: to […]
Harnessing Technology and Influencers to Drive Sustainability Goals
Technology plays a critical role in advancing sustainability goals, offering solutions that can significantly mitigate environmental challenges. From optimising resource use to facilitating cleaner energy adoption, technology serves as a powerful enabler in the journey towards a sustainable future. But why is technology so crucial in this context? According to industry veteran Ganesh Kumar Bangah, technology […]
STOP THAT DOT: HOMESOY Empowers Malaysian Women to Take Charge of Breast Cancer Prevention
HOMESOY, a leading soya milk brand under Ace Canning Corporation Sdn Bhd, has officially launched its HOMESOY 3.0 “STOP THAT DOT” campaign to encourage early breast cancer detection and raise awareness among Malaysian women. In addition to showcasing the versatility of soya, the campaign emphasises the vital importance of early detection and the need to […]
Navigating the New Age of Advertising
By Trinity Taylor In a digital-first world, the way younger generations perceive advertising is evolving rapidly. From the importance of authenticity to the role of AI in personalizing experiences, the current landscape demands a fresh approach. Trinity Taylor, New Business and Account Manager at Lucky Generals, speaks on her experience as a Gen Z professional […]
EMOTIONOMICS OF BRANDING
By Kunal Sinha How our brains work People are awash in information and glad to tune out what they don’t need, which is why it is increasingly difficult to create a successful ad. The human brain absorbs 400 billion bytes of information per second through our senses. But it only able to consciously processes 2,000 bytes. […]
Unilever announces outcome of global media review
Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia (which did not pitch) remaining with WPP’s Mindshare. For the other parts of Southeast Asia, Publicis Media (Publicis Groupe) handles for Malaysia, Philippines, Singapore, Thailand and Vietnam. Unilever has reappointed WPP’s Mindshare to its media account in the US, UK and […]
