APPIESODES OF EXCELLENCE: Best in Customer Experience, World’s First Regional Virtual to Reality PUBG Tournament

Best in Customer Experience

• CAMPAIGN: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records
• BRAND: Mountain Dew
• AGENCY: Ampersand Advisory
• ADVERTISER / CLIENT: Etika Sdn Bhd

Mountain-Dew’s “Dew It Real Challenge” bridged the gap between virtual gaming and tangible reality. The campaign transformed the PUBG Mobile game into a nationwide, five-month, real-world thrilling extravaganza, targeting tech-savvy adventurers aged 25-34. The campaign won two Guinness World Records, clinched over 1,000 attendees at the Grand Finale, and scored a reach of 15 million fans.

APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE: