Kancil Creative Festival returns, seeking to inspire Malaysian creativity

The Kancil Creative Festival Conference 2024 is back to inspire those in the creative and marketing ecosystem at a one-day symposium style event, with the theme “Make It Happen”.

Organized by the Association of Accredited Advertising Agents of Malaysia (4As), the event is comprised of 14 separate sessions including engaging talks, workshops, lively panel discussions, screenings, and exhibitions of Malaysia’s best creative work from the past year.

Co-chairperson of the Kancils Creative Council Emir Shafri, Chief Creative Officer of Publicis Groupe said, “Malaysia’s creative and marketing community has everything it takes to put our country on the global creative map: resilient talent, an innovative spirit, and a vibrant cultural heritage. With this inspiring day alongside local and international creative icons, we aim to ignite a spark that drives festival-goers to make their next big creative idea happen with those ingredients, for themselves, their brands, and our nation.”

This year’s Creative Festival Conference speaker line-up features creative and marketing powerhouses who have made their mark locally and globally, including Taiwanese ad legend Alice Chou; TikTok Shop Inspirational Icon 2023 Khairul Aming; TikTok Shop Creator of the Year 2024 Pinn Yang; award-winning gaming and marketing expert Rey Tiempo; Malaysian-born-and-raised global creative leader VJ Anand; marketing maverick and Grab’s Regional Head of Brand and Country Marketing Sulin Lau; and creative technologist Nico Tangara of the iconic BBH Singapore.

With the session titles incorporating the theme “Make It Happen”, some of the highlights of the conference include the following:

• “Make Raising the Bar Happen” by Alice Chou, Chief Creative Officer, Dentsu Creative Taiwan and Chair, APAC Dentsu Creative Council
• “TikTok Shop #JomLokal Presents: Make Celebrating Jaguh Malaysia Happen” with Khairul Aming, TikTok Shop Inspirational Icon 2023
• “TikTok Shop #JomLokal Presents: Make Growing Homegrown Heroes Online Happen” with Pinn Yang, CEO, Good Foodie Media & TikTok Shop Creator of the Year 2024 and Syaza Rosli, Co-founder, Fatimah Traditional Recipe
• “Make Going Global Happen” by VJ Anand, Executive Creative Director EMEA and Global Creative Operations, Vaynermedia
• “Make Clients-turned-Creatives Happen” by Sulin Lau, Regional Head of Brand and Country Marketing, Grab
• “Make Winning the Game Happen” by Rey Tiempo, Founder & Chief Creative Officer, Co-Op Play and Founder & Creator, Game On
• “Make Playing More Happen” by Nico Tangara, Associate Creative Director and Creative Technologist, BBH Singapore
• “Make Authentic Music–Brand Collabs Happen” by Darren Ho, Director of Brand Partnerships APAC, 88Rising
• “Make Level Up Happen” workshop by Edward Ong, Founder and CD, Borderless
• “Make Your Own Change Happen” moderated by Joyce Gan, Co-Founder and Group Client Services Director of Fishermen, with panellists Ming Han of The Ming Thing and Blankslate, Maurice Noone of Directors Think Tank and Choo Chee Wee and Pang Li Li of Muma.
• Kancils Sick Six New Directors Challenge panel moderated by Iska Hashim, ECD of Leo Burnett Malaysia
• Young Kancils Live Judging of the top 3 young creative teams in front of the festival audience for the first time ever, moderated by Jaz Lee, ECD of Ogilvy Malaysia]

Speaking about this year’s festival theme, Co-chairperson of the Kancils Creative Council Adam Miranda, Co-founder and Executive Creative Director of Fishermen Integrated said, “Imagining groundbreaking ideas is one thing; making them happen is another. This year’s theme, ‘Make It Happen,’ celebrates the extraordinary talent and bold ideas that don’t just dream of greatness, but that are making Malaysia’s rise in the global creative scene happen. Whether you’re a seasoned creative, a rising marketer, an up-and-coming content creator, or a budding student, ‘Make It Happen’ is all about that personal goal you set out to achieve. Join the community for an inspiring day that’s set to fuel your creative fire.”

The event will be capped by the presentation of the Kancil Awards, Malaysia’s longest running and most prestigious advertising and creative awards competition.

The Kancil Creative Festival Conference 2024 will be held at EX8, Subang Jaya on November 22nd, 2024 from 8:30 a.m. to 6:00 p.m. Further details about the event can be found at https://www.kancilawards.com