You Won't Believe What's Smoking on the Streets

By The Malketeer

Nando’s Just Broke the Internet with This Flaming Hot Ride!

In a move that’s setting social media ablaze, Nando’s has just unveiled its latest marketing stunt that’s equal parts genius and deliciously crazy.

Forget food trucks – Nando’s is bringing the heat with its first-ever drivable grill, and it’s turning heads faster than you can say “PERi-PERi.”

From Zero to Sizzle: The Birth of the Smoky Churrasco Mobile

As part of their new “That’s a Nando’s Thing” campaign, the beloved chicken chain has partnered with Chariot Agency to create what might just be the hottest ride of the year – literally.

The Drivable Grill is a vintage car transformed into a mobile flame-grilling machine, designed to promote their limited-time Smoky Churrasco flavour.

But why stop at billboards when you can have a smoking hot rod cruising the streets?

Jarrod Reginald, ECD at Chariot Agency, explains: “Beyond being a very fun campaign, it’s a way for us to continue building on ‘That’s a Nando’s Thing’. It’s about the brand’s pride in everything that makes it a wonderful place to be.”

Is It Hot in Here, or Is It Just Nando’s?

Picture this: You’re driving down the street when suddenly, you spot a flaming-red vintage car, wrapped in Nando’s signature designs, billowing smoke.

Your first instinct might be to call the Bomba, but hold your horses – it’s just Nando’s latest marketing masterpiece.

This attention-grabbing spectacle is more than just a product launch; it’s an experience designed to turn heads and set taste buds tingling.

The Drivable Grill is a testament to Nando’s commitment to delivering fresh, flame-grilled PERi-PERi chicken – even if it means grilling it on the go.

Smoky Churrasco: The Flavour That Drives You Wild

But what’s all this smoke and mirrors about?

It’s to introduce Nando’s new limited-time flavour, Smoky Churrasco.

Chai Hui Fung, Chief Commercial Officer of Nando’s Malaysia and Singapore, breaks it down: “Portuguese spiced smoky barbecue flavour – there’s no one way to describe Smoky Churrasco except that you’d taste the smokiness, the rich spice and PERi-PERi heat.”

The name “Churrasco” is a nod to Nando’s South African-Portuguese heritage, meaning “barbecue” in Portuguese.

Think wood fire, rich flavours, and of course, that signature Nando’s kick.

The Road Less Travelled: Nando’s Marketing Revolution

This campaign is more than just a clever pun on wheels.

It’s a bold statement that Nando’s will stop at nothing to share the taste of their PERi-PERi chicken.

By taking their grill on the road, they’re not just delivering food – they’re delivering an experience.

So, if you see a flaming-red and smoking car with the Nando’s logo cruising down your street, don’t be alarmed.

It’s not a fire hazard; it’s just Nando’s latest flavour hitting the road.

And remember, as they say at Nando’s, fresh food hot off the grill?

That’s 100% a Nando’s thing.

In a world of predictable marketing, Nando’s is proving once again that they’re not afraid to turn up the heat.

The Drivable Grill is more than a campaign; it’s a mobile testament to the brand’s fiery passion for great food and even greater experiences.