APPIESODES OF EXCELLENCE: Best in Healthcare, #MovemberGoals

Best in Healthcare

• CAMPAIGN: #MovemberGoals: Tackling Men’s Health and Winning
• BRAND: Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre
• AGENCY: Naga DDB Tribal
• ADVERTISER / CLIENT: IHH Healthcare

The campaign aimed to bridge the gap in men’s health literacy and screenings. We launched the #MovemberGoals campaign, using football—a passion among Malaysian men—as our medium. Our campaign unfolded in three phases: normalizing conversations about men’s health, creating engaging and informative content, and partnering with Persatuan Sukan Rekreasi Malaysia. Male health screening appointments rose by 36%, demonstrating a significant behavioural shift.

APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE: