ARCHIVE

ARCHIVE

Apple Elevates Siri with ChatGPT Integration

By The Malketeer  A Game-Changer for AI in the iPhone Ecosystem Apple has officially entered the generative artificial intelligence arena, announcing yesterday a major update that integrates OpenAI‘s ChatGPT into its native apps, including the iconic Siri virtual assistant. This strategic move positions Apple to compete head-on with tech giants like Google and Samsung, who have […]

2025 Forecast: Malaysia on the Edge of Innovation and Anxiety 

By The Malketeer  Global optimism grows, but economic, technological, and social challenges loom large for Malaysians  As we step into 2025, the global mood reflects cautious optimism. The Ipsos Predictions 2025 Report reveals that 71% of global respondents expect the new year to be better than 2024, a slight uptick from previous years. A Year of […]

AI Propels Malaysia’s Growth: Anwar Targets 25.5% GDP Boost 

By The Malketeer  Prime Minister underscores digital economy as a key driver for national prosperity Prime Minister Datuk Seri Anwar Ibrahim has laid out a bold vision for Malaysia’s future, projecting that the digital economy could contribute up to 25.5% to the nation’s GDP. Speaking at the launch of the National Artificial Intelligence Office at the […]

PM Anwar Unveils National AI Office to Propel Regional Leadership 

By The Malketeer  Setting the Stage for Regional AI Leadership  In a significant milestone for Malaysia’s digital transformation, Prime Minister Datuk Seri Anwar Ibrahim and Digital Minister Gobind Singh Deo inaugurated the National Artificial Intelligence Office (NAIO) today at the Malaysia International Trade and Exhibition Centre (MITEC). The launch signals Malaysia’s strategic push to position itself […]

Malaysian Social Media Advertising Powers Ahead Offsetting Linear Advertising Declines

Advertising revenue growth in Malaysia is muted in 2024, with growth slowing slightly from 2023 (and expected to slow again in 2025). This is because of geopolitical uncertainty as well as a continued erosion in traditional advertising formats. Offline media key vendors such as Media Prima and Astro Group have reported that advertising revenue declined […]

Crafting Love, One Sparkling Facet at a Time 

By The Malketeer  Indriya’s Latest Campaign by Ogilvy India: A Timeless Love Affair with Diamonds Indriya, Aditya Birla Jewellery’s premier brand, has unveiled its new diamond collection through an evocative campaign crafted by Ogilvy India. The campaign beautifully encapsulates the eternal allure of diamonds, portraying them not just as jewellery but as companions of the heart. […]

Mediaocean Expands Ad-Tech Horizons with IPG, Omnicom, and WPP Partnerships

By The Malketeer  New CSP Programme Deepens Ties, Boosts AI-Driven Capabilities, and Streamlines Omnichannel Advertising  Mediaocean, a leading ad-tech company, has announced its Certified Service Partner (CSP) programme with Interpublic Group (IPG), Omnicom, and WPP as inaugural partners. This strategic initiative not only enhances collaboration but also grants these agency powerhouses small minority stakes in Mediaocean. […]

OpenAI’s Sora: A Leap Into Text-to-Video AI for Creators and Brands

By The Malketeer  Sora is Poised to Reshape Creative Landscape Worldwide OpenAI has unveiled Sora, a cutting-edge text-to-video AI model, as part of its “12 Days of Ship-mas” product release series. The launch, officially confirmed by OpenAI and previewed by tech influencer Marques Brownlee (MKBHD), signals a bold step forward in AI-driven content creation. With its […]

Pos Malaysia and Galado Unveil Exclusive Phone Case Collection

By The Malketeer  Postmark Your Style: A Tribute to Malaysia’s Iconic Postal Legacy Pos Malaysia, the nation’s trusted postal service, and Galado, a rising star in tech accessories, have teamed up for a second time to deliver creativity, innovation, and heritage—right into your hands. Their latest collaboration, the Pos Malaysia x Galado 2024 Limited-Edition Collection, is […]

Astro Secures Premier League Rights Until 2028

By The Malketeer  A Game-Changing Score Bringing World-Class Football to Malaysian Households. Astro has once again solidified its position as Malaysia’s premier sports broadcaster by renewing exclusive broadcasting rights for the English Premier League (EPL) and the Emirates FA Cup for three more seasons, spanning 2025/26 to 2027/28. This move extends Astro’s 20-year partnership with the […]