Together We Roar: Tiger Beer Celebrates Community Bonds This CNY
By The Malketeer Celebrate Safely with Tiger Beer’s Responsible Festivities Tiger Beer Malaysia is roaring into the Year of the Snake with its electrifying 2025 Chinese New Year (CNY) campaign, Together We Roar. This festive celebration is all about honouring the connections that inspire progress, with Tiger Beer inviting consumers to embrace their tribe and toast […]
Fishermen Integrated and Durex Promote Safe Sex to Malaysian Public University Students With #KitaKitaJe
Fishermen Integrated and Durex are continuing their mission of spreading awareness on the importance of practicing safe sex. The team recently rolled out #KitaKitaJe, a new sex education initiative focused on 18-to-24-year-old Malaysian public university students, in response to recent reports on the alarming rise of new HIV cases among tertiary students in the country. […]
A Hotel’s RM300 Reward for Breaking Rules Sends Internet into Hysterics
By The Malketeer Manglish Mishap: The Sign That Broke the Internet (and Decorations?) When a Malaysian hotel inadvertently became the talk of the town for its questionable use of English, the internet did what it does best—turned it into comedy gold. Hotel Holmes in Johor sparked viral hilarity on social media with a sign that not […]
100PLUS Fuels Grab Drivers and Riders with Hydration on the Go
By The Malketeer Rising Temperatures, Rising Appreciation Malaysia’s relentless heat isn’t just a challenge for the average person—it’s a formidable obstacle for e-hailing drivers and delivery riders who navigate the scorching weather daily. Often exposed to long hours of sun or rain, these modern-day frontliners play a crucial role in keeping cities running smoothly, and their […]
M & A Gold Rush: Southeast Asia is the Next Frontier in Media and Marketing
By The Malketeer AI and Private Equity Are Rewriting the Marketing World in 2025 As the dust settles from the Omnicom x IPG mega-merger, the marketing and media landscape braces for a transformative 2025. SI Partners’ Global M&A Insights Report 2024 unveils an accelerated trajectory for mergers and acquisitions (M&A) in the coming year, fuelled by […]
Facebook’s USS100 Billion Ad Revenue Surge in 2024
By The Malketeer AI, Asian Brands, and the Quest for Gen Z In a stunning display of digital resilience, Facebook is poised to break the US$100 billion ad revenue barrier in 2024, defying previous predictions of decline. The World Advertising Research Centre (WARC) reveals a narrative of transformation driven by unexpected players and cutting-edge technology. Asian […]
MARKETING Weekender – Issue 426
Read issue 426 now! WEB: http://hams.top/426 PDF: http://hams.top/426w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Can Astro and Media Prima Weather the Adex Storm?
By The Malketeer Advertising Exodus: The Crippling Blow to Legacy Media Traditional media giants Astro and Media Prima are grappling with a tough 2024 as escalating costs and dwindling advertising expenditure (Adex) weigh heavily on their performance, according to Kenanga Research’s latest Sector Update report. Astro faces a dual blow of weaker adex and a declining […]
Economic Resilience is Asia Pacific’s Strategic Pivot in 2025
By The Malketeer The Rising Tide of Opportunities – Malaysia Leads the Charge In a world where economic uncertainty has become the new normal, the Mastercard Economics Institute (MEI) shares a narrative of optimism for the Asia Pacific region. The 2025 economic outlook paints a picture of resilience, innovation, and strategic transformation that goes far beyond […]
#ThinkTwice: How TikTok’s Bold Campaign is Changing the Way Malaysians Use Social Media
By The Malketeer Rallying Millions to Cultivate Kindness and Promote Responsible Online Behaviour In a digital world rife with keyboard warriors and heated online debates, TikTok has taken a bold step to inspire Malaysians to pause, reflect, and #ThinkTwice. Launched in September, this groundbreaking digital literacy campaign has turned the tide against negativity, rallying millions to […]
