Dentsu Launches New AI-Powered Dedicated Global Influencer Marketing Division
By The Malketeer ‘Dentsu Influence’ Delivers Critical Insights in Real-Time Engagement Globally Global agency network Dentsu has unveiled ‘Dentsu Influence’, a groundbreaking service designed to transform how brands connect with audiences through creator partnerships. As the influencer marketing sector approaches a staggering RM108 billion valuation globally, Dentsu is positioning itself at the forefront of this digital […]
Microsoft Lauds Gobind Singh’s Visionary Leadership in Shaping Malaysia’s Digital Future
By The Malketeer A bold blueprint for Malaysia’s AI-driven economy emerges at the Microsoft Cloud & AI Summit Microsoft Corp has lauded Malaysia’s accelerated strides in shaping a robust digital economy, singling out Digital Minister Gobind Singh Deo for his forward-thinking leadership that is paving the way for the nation to become a regional technological powerhouse. […]
Are You Ready to Lead the AI Marketing Revolution?
By The Malketeer 74% of Companies Already Leveraging AI in Marketing, with 19% Poised to Join In the high-stakes world of modern marketing, a digital tsunami is reshaping how brands connect with customers. The latest Incisiv Industry Brief unveils a transformative landscape where artificial intelligence is no longer a peripheral technology, but the very backbone of […]
GroupM and GrabAds Unlock Geo-Based Audience Power in Industry-First Partnership
By The Malketeer A Strategic Leap into Retail Media Excellence in Southeast Asia In a groundbreaking move set to redefine retail media in Southeast Asia, GroupM and GrabAds have expanded their strategic partnership to harness the full potential of geo-based audience data. This industry-first collaboration promises to elevate brand growth and media performance across the region […]
OpenAI Fires Back at Google: ChatGPT’s New Search Feature Changes the Game
By The Malketeer Search Without the Noise: A Clean Interface That Puts Users First OpenAI is stepping up its game and making waves in the search engine market. In a move that escalates its rivalry with Google, OpenAI announced that it is rolling out real-time internet search capabilities to all users of ChatGPT—not just its premium […]
Malaysia’s YOLO Economy: When Survival Meets Spontaneity
By The Malketeer The Madaniland’s Existential Spending Rebellion In the shadow of Petronas Towers and amid the bustling street markets of Kuala Lumpur, a quiet economic revolution is brewing. Malaysian millennials and Gen Z are rewriting the playbook of financial survival – one impulsive purchase at a time. They’re choosing to live in the moment of […]
The NexGen Show launches
Welcome to the weekly podcast for the marketing and communications industry. The NexGen Show is a brand-new Sunday evening video podcast starring young advertising, media, and marketing talent. In this weekly podcast, they talk about their future, fears and frustrations in a conversational format hosted by Malaysian advertising veteran Prof. Harmandar Singh from MARKETING Magazine […]
Guinness Gone Viral: How the Stout Craze Sparked UK Pub Panic and ‘Guiltless Guinness’ Rationing
By The Malketeer From Viral Trends to Empty Taps: Guinness Becomes the Most Wanted Drink in Britain This Christmas In a pub drama that could rival a holiday soap opera, Britain’s beloved Guinness has gone from being a bar staple to a rare commodity. With soaring sales and a viral craze to blame, UK pubs are […]
Apple and Google Face Ultimatum: Remove TikTok by January or Pay the Price
By The Malketeer Future of One of the World’s Most Popular Social Media Platform Hangs in the Balance In a bold move aimed at addressing national security concerns, US lawmakers have issued a direct challenge to tech giants Apple and Google. By 19 January 2025, the companies must remove TikTok from their US app stores unless […]
Proton’s e.MAS 7 Set to Electrify the ASEAN Summit 2025
By The Malketeer Malaysia Drives EV Leadership with ASEAN’s Official Car Proton unveiled its first electric vehicle (EV), the e.MAS 7, in a grand launch at the Malaysia International Trade and Exhibition Centre (MITEC) today, with Prime Minister Anwar Ibrahim announcing its role as the official car for next year’s ASEAN Summit. This milestone coincides with […]
