Why Marketers Are Getting AI Wrong – And How to Fix It
By The Malketeer Most Marketers Mistakenly Equate “AI” with “Chatgpt,” which Operates with Preset Parameters Imagine sitting down at a Formula 1 car’s cockpit. Will you navigate the track with the precision of Lewis Hamilton or merely stall at the starting line? The car isn’t limited by its engineering but by the skill of its driver. […]
Social Media Influencers and Politicians Rank Among Malaysia’s Least Trusted Professions
By The Malketeer Ipsos Survey reveals Rising Trust for some professions, but Politicians and Influencers struggle to gain Public Confidence In a year when public perception has shifted globally, Malaysia mirrors a trend of distrust in certain professions. According to Ipsos’ latest survey, released on 19 December, politicians take the unenviable title of the least trusted […]
Pavilion KL Brings The Magic of Christmas To Life With An Immersive AR Experience
Pavilion Kuala Lumpur’s ‘Christmas Enchantment’ celebration unveils a dazzling 3D Augmented Reality (AR) Christmas Spectacle displayed across two giant LED screens at Pavilion Elite and fahrenheit88. From now until 25 December 2024, shoppers can experience the magic of Christmas featuring Santa and his reindeer, brought to life with immersive AR technology. The captivating one-minute show […]
Yes 5G Uncaps Malaysia’s Next Singing Star as the Official Telco Partner of Calpis Soda One in a Million
Attention to all fans of Malaysian talent and creativity! Yes 5G is thrilled to be part of Calpis Soda One in a Million, Malaysia’s most iconic music competition making its highly anticipated return after a 15-year hiatus. With the electrifying theme “Uncap Yourself,” this collaboration celebrates the discovery of raw talent and the endless possibilities […]
EVA AIR AND KINGDOM DIGITAL’S GROWING PARTNERSHIP TAKES FLIGHT WITH CREATIVE AOR APPOINTMENT
Kingdom Digital is thrilled to announce its appointment as the creative agency of record (AOR) for EVA Air, the only 5-star Taiwanese airline rated by Skytrax and one of the World’s Top 20 Safest Airlines according to AirlineRatings.com. Since 2017, Kingdom Digital has been a trusted social media agency partner for EVA Air, building a […]
MARKETING Weekender – Issue 427
Read issue 427 now! WEB: http://hams.top/427 PDF: http://hams.top/427w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Pos Malaysia’s Transformational Excellence Recognised with Forward Faster CEO Award 2024 & Multiple Industry Accolades
Pos Malaysia Berhad (“Pos Malaysia” or “The Company”), the national post and parcel service provider, has achieved a significant milestone in its transformative journey as Group CEO Charles Brewer received the prestigious Forward Faster CEO Award 2024 in the Large Company Category from UN Global Compact Network Malaysia & Brunei (UNGCMYB) at the Forward Faster […]
Nike’s New Boss Drops Truth Bomb, ‘We Lost Our Marketing Mojo!’
By The Malketeer A 26% Profits Nosedive leaves the Once-Unstoppable Brand Looking Vulnerable In a stunning revelation, Nike‘s returning CEO Elliott Hill has essentially admitted what industry insiders have been whispering for months: the sportswear giant has lost its legendary marketing edge. With profits plummeting 26% to US$1.2 billion in Q3, Hill’s candid assessment marks a […]
Google’s Veo 2 Takes on OpenAI’s Sora in the AI Video Race
By The Malketeer Cutting-Edge Technology Brings Unparalleled Realism and Creativity to Content Creation Google has raised the stakes in the AI video generation arena with the unveiling of Veo 2, touted as the most powerful video creation model to date. This new tool promises to redefine the boundaries of creativity and technical precision, putting it in […]
Asahi Super Dry Taps Havas for Global Creative Campaign
By The Malketeer Asia Remains Key Growth Market for International Beer Brands: Asahi Super Dry’s Global Strategy could Ripple Across the Region Asahi Super Dry has appointed Havas as its new global creative agency. The decision, following a rigorous pitch process managed by consultancy AAR, marks a significant milestone for the brand, with Havas tasked to […]
