May This Be The Year For Actions Over Applause, Substance Over Soundbites
By Claudian Navin Stanislaus HAPPY NEW YEAR! A perfectly drawn canvas can be smudged by strokes and unforeseen pressures. As we step into 2025, we find ourselves standing on a razor’s edge — a delicate balance between optimism and caution. While domestic outlooks may paint the future in vibrant hues, in the reality of this hyperconnected […]
The Intention Economy: How AI May Shape What You Want Before You Know It in 2025
By The Malketeer Shaping a World Where Technology Serves Humanity, Not the Other Way Around In the rapidly evolving digital landscape of 2025, a new frontier is emerging: the ‘intention economy’. Coined in a groundbreaking study by researchers from the University of Cambridge, this concept warns of a future where artificial intelligence (AI) could covertly influence […]
Navigating Literacy in the Digital Age: A Call to Action for Brands in 2025
By The Malketeer The Fragility of Human Intelligence In 1988, cultural critic Neil Postman warned of the fragility of human intelligence, arguing that it doesn’t take much to suppress or annihilate it. His concerns about the rise of visual media over written words feel eerily prophetic in 2024, as we confront a growing literacy crisis exacerbated […]
The Question for Marketers, Brands, and Agencies: How Will We Shape What’s Next?
By The Malketeer WPP’s ‘Road to 2025’ Video Series: Collaboration and Creativity at the Crossroads As we bid farewell to 2024, a year of significant shifts in marketing, technology, and consumer behaviour, we stand at a critical juncture. The year ahead beckons with the promise of transformative possibilities, fuelled by innovation, collaboration, and the audacious embrace […]
OpenAI’s Planned Transition to a Public Benefit Corporation Marks a Turning Point in AI Development
By The Malketeer Balancing Profit and Purpose: OpenAI’s New Direction OpenAI announced on Friday, 27 December its intent to transition its for-profit arm into a Delaware Public Benefit Corporation (PBC). This strategic move aims to address the capital-intensive demands of the AI industry while maintaining a mission-driven approach. The transition underscores OpenAI’s commitment to ethical innovation […]
Alcohol Change UK’s ‘Boss It’ Campaign Brings Fresh Spirit to Dry January 2025
By The Malketeer A Growing Societal Shift Toward Mindful Drinking and Wellness-Focused Lifestyles In a bold move to revolutionise how people approach alcohol-free living, Alcohol Change UK has unveiled its latest campaign for the Dry January Challenge, featuring an unlikely trio of a laid-back capybara, a weightlifting grandmother, and a gladiator. The campaign, aptly titled ‘Boss […]
Malaysian Flag in Squid Game Season 2: A Proud Moment for the Nation
By The Malketeer The Jalur Gemilang Takes Global Spotlight The appearance of the Malaysian flag in the globally acclaimed South Korean series Squid Game Season 2 has ignited a wave of excitement among Malaysian viewers. The moment went viral when a TikTok video showcased the Malaysian flag prominently displayed in a scene filled with various national […]
PETRONAS Captures the Magic of New Beginnings in a Heartwarming Festive Film, “With Open Hearts”
By The Malketeer When Cultures Converge, Stories Flourish For decades, PETRONAS has been a beacon of unity through its touching festive campaigns. This year, the energy giant continues its tradition with With Open Hearts, a beautifully crafted four-minute short film that explores new beginnings against the backdrop of Malaysia’s vibrant Peranakan culture. The story revolves around […]
The NexGen Show Episode 3: Is Artificial Intelligence Going To Steal Our Jobs?!
Artificial Intelligence (AI) has seen a massive upsurge in 2024 — from Malaysia establishing our first National Artificial Intelligence Office (NAIO), to OpenAI’s Sora and Google’s Veo 2 going head-to-head in the generative AI race. In this week’s episode of The NexGen Show, guest speaker Yasmin Chua shares her thoughts on the growing AI trend […]
Safeguarding the Digital Playground: Urgent Call for Social Media Reform in Malaysia
By The Malketeer The Rise of Digital Predation and the Urgent Need for Child Protection Online The digital landscape, once hailed as a gateway to endless knowledge and connectivity, has evolved into a minefield of dangers for children. From cyberbullying and grooming to the spread of harmful content disguised as entertainment, the online world has become […]
