What Malaysian Marketers Can Learn from President-elect Donald Trump’s Campaign Playbook
By The Malketeer The Power of Nurturing Deep Brand Equity and Resilience In an era where attention is a scarce commodity, US President-elect Donald Trump’s 2024 campaign offers Malaysian marketers valuable lessons in brand resilience, strategic messaging, and audience engagement. Despite political divides and controversies, Trump’s campaign exemplified robust marketing strategies that transcended the realm of […]
MARKETING Weekender – Issue 423
Read issue 423 now! WEB: http://hams.top/423 PDF: http://hams.top/423w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
WE Communications’ Malaysia Move Signals New Battle for Southeast Asia’s PR Crown
By The Malketeer Malaysia is a Crucial Market for Businesses Expanding Both Regionally and Globally In a power play that’s set to reshape the region’s communications landscape, WE Communications has planted its flag in Malaysian soil through local powerhouse Chase Advisors. The move, announced yesterday in Kuala Lumpur, isn’t just another office opening – it’s […]
Trapper Group continues to rock & trend upwards
Trapper Group continues to rock & trend upwards. It has now secured 3rd place in the category of Best Media Agency in Malaysia according to the October 2024 RECMA report. Trapper shares this accolade with two other network agencies and maintains its proud heritage as THE only recognized local Agency on the list of Global […]
The 10 Marketing Moves That’ll Make or Break Brands in 2025
By The Malketeer Master These 10 Essential Trends – From Generative AI To The Creator Economy – Or Watch Your Brand Get Left Behind The latest Kantar Marketing Trends 2025 report has identified the 10 crucial trends that will define success in the years ahead. 1. Generative AI’s Hidden Dangers: What Marketers Must Watch Out […]
Why “Audience Is King” Will Shape the Future of Digital Publishing
By The Malketeer Audience-Focused Strategies Will Drive Not Only Survival But Thriving Growth For years, “content is king” was the mantra guiding digital publishers. But as AI evolves and privacy shifts redefine data collection, publishers are realizing it’s their audience—not just content—that holds the real power. By developing stronger, direct relationships, publishers can take charge […]
HEINEKEN Malaysia Enhances Efforts to Uplift Local Communities
Aligned with its Brew a Better World 2030 strategy, HEINEKEN Cares programme is an initiative by Heineken Malaysia Berhad aimed at uplifting communities where it operates. The company is proud to celebrate more than 30 years of its active role in uplifting and supporting diverse groups of Malaysian communities, fostering positive change and growth in […]
In the Shadow of Slowing Growth, Southeast Asia’s Digital Economy Faces Its Biggest Test Yet
By The Malketeer Can Southeast Asia’s Internet Economy Keep Up with Inflation and Competition? Southeast Asia’s digital economy is showing signs of fatigue, with online spending set to grow just 15% in 2024 — the slowest rate since at least 2017. As inflation and rising interest rates force consumers to tighten their belts, spending across […]
IPG MEDIABRANDS RANKED THE #1 NETWORK ON RECMA’S LATEST QUALITATIVE EVALUATION FOR MALAYSIA
IPG Mediabrands maintains its position as the leading media network on RECMA’s latest qualitative evaluation for Malaysia. IPG Mediabrands as an agency group leads the evaluation with a total of 38 points, 4 points ahead of the closest network. Initiative (including BPN) ranked #1 with 22 points, assessed with a Dominant profile for seven reports […]
Gurtaj Singh Padda Completes Majority Acquisition of Tune Talk and Assumes Role as Executive Director
Tune Talk, Asia’s fastest-growing mobile operator, is pleased to announce that Gurtaj Singh Padda, co-founder and strategic architect of the company’s original business model in 2009, has completed a landmark acquisition to become its new Executive Director and majority shareholder, effective 1 November 2024. In a pivotal move that brings his journey with Tune Talk […]
