Kunal breaks the code for Asian branding
Last week, Kunal Sinha conducted a unique Branding MasterClass which looked through the lens of Asian culture and insights. With 35 years of advertising, brand strategy and insights experience across large Asian markets, Kunal has trained two generations of strategists on cultural branding and marketing effectiveness. He spoke about why brands mattered in a VUCA […]
CASHING IN ON CONSUMERS
A revolutionary app that will reward consumers for shopping and build loyalty, thus boosting sales for brands We caught up with Jess Ross, the suave founder of CashOut, in a quiet restaurant in Mont Kiara. We know him as the owner of the highly successful events company, Experience 6, which has conceptualised and run over […]
Editor’s Note: SUCCESS SPARKLES
Success has its stories. December 6 will be an afternoon of conversations we never had, with leaders most of you never met. Discover what’s possible from those who made it possible. It is a time to reflect, be inspired and think about the year ahead. All happening near where KL was founded 167 years ago! […]
Shakthi of iWISERS, Unleashes a Revolutionary Era of Hyperlocal Insights Across Asia Pacific
By The Malketeer Mentorship, Data, and Disruption are Transforming the Way Brands Connect with Audiences In the profoundly competitive world of digital marketing, few personalities stand out quite like Shakthi DC. As the Founder and CEO of iWISERS, Shakthi has carved out a space for herself as a thought leader and innovator, pushing the boundaries of […]
How These Asian Changemakers Are Redefining Success
By The Malketeer From Elephant Encounters to Empire Building In an era where purpose-driven narratives dominate brand storytelling, Great Eastern‘s latest campaign, ‘The Great You’, has unearthed extraordinary tales of transformation across Southeast Asia. From a Malaysian artist turning wildlife encounters into global conservation efforts to a Singaporean sustainability pioneer impacting millions, these stories capture the […]
Singapore Fights Terrorism Through Interactive TikTok Films
By The Malketeer Lion City Takes An Innovative Counter-Terrorism Messaging Approach In a bold move to revolutionise counter-terrorism communication, Singapore’s Ministry of Home Affairs (MHA) and VML have launched interactive films on TikTok that transform how Singaporeans engage with national security messaging. Breaking Away from Fear-Based Messaging The campaign, which went live on October 30, 2024, […]
Tealive Brings the Viral Korean Coffee Sensation to Malaysia with K-Coffee
With an affordable price tag starting at RM4.90 and Oppa-Approved Brews Tealive, Malaysia’s leading lifestyle tea brand, is thrilled to announce the official launch of K-Coffee, a brand new category of Korean coffee drinks that are Oppa Approved and designed to take Malaysia by storm. The highly anticipated K-Coffee by Tealive promises to bring the […]
Who’s Really Holding Your Organisation’s Creative Potential Hostage?
By The Malketeer Watch Any Group of Preschoolers, And You’ll See Uninhibited Creative Expression In today’s hyper-competitive landscape, where Havas research suggests 80% of brands could vanish without anyone noticing, creativity isn’t just a nice-to-have – it’s your very survival. Yet many organisations in Malaysia, like the rest of the world, are unknowingly suppressing their […]
Honda’s Super Cub 50 Rides into the Sunset as Electric Future Beckons
By The Malketeer End of An Era With Over 100 Million Units Produced Since 1958 In a move that signals the shifting gears of automotive history, Honda Motor Co. has announced the culmination of a 67-year legacy. The company’s legendary Super Cub 50, the world’s most-produced motorcycle, will cease production in May 2025, marking the end […]
Why 11.11 Became The Most Lucrative 24 Hours in Global Retail
By The Malketeer What Your Brand Can Learn From 11.11’s Unstoppable Success In the high-stakes world of retail marketing, few dates command as much attention as November 11. What started as Singles’ Day in China has morphed into a global shopping phenomenon that makes Black Friday look like a casual afternoon at the mall. With consumers […]
