MARKETING Weekender – Issue 424
Read issue 424 now! WEB: http://hams.top/424 PDF: http://hams.top/424w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Margaret Lim, Dame of Malaysian Media and Former Executive Chairman of Dentsu Aegis Network Malaysia, passes away
It is with deep sadness that we announce the passing of Margaret Lim, a true icon of Malaysian media and advertising, often hailed as the “Dame of Malaysian Media.” Margaret passed away on November 14, 2024, after suffering a stroke late last week. She leaves an irreplaceable void in the hearts of her family, friends […]
TikTok’s Symphony Creative Studio Goes Global with Brands Empowered by AI and Getty’s Stockpile
By The Malketeer Unleashing the Power of AI for Advertisers to Create Dynamic Marketing Content In a move poised to reshape the landscape of digital advertising, TikTok announced that its generative AI-powered Symphony Creative Studio is now available to marketers worldwide. This strategic expansion is bolstered by a landmark partnership with Getty Images, allowing brands to […]
Apple’s £3 Billion iCloud Battle: Are UK Consumers About to Get Compensation?
By The Malketeer Question of Fair Access, Choice, and Potential to Rein in one of the World’s Most Powerful Tech Player In a significant development on November 14, UK consumer rights group Which? unveiled a nearly £3-billion legal claim against tech giant Apple Inc. The claim, representing millions of UK customers, alleges that Apple has locked […]
Mars Streamlines Global Agency Roster in Major Review
By The Malketeer Global Consolidation Push Mars Inc. has launched a comprehensive global review of its agency partners, excluding creative, in a bid to consolidate its marketing services. The review, expected to conclude in 2025, spans media planning and buying, commerce, social media, brand public relations, and influencer marketing across the company’s Snacking and Petcare divisions. […]
RM12.8 Billion in Unclaimed Funds: Finance Ministry and Creative Agencies Urged to Help Malaysians Reclaim Their Forgotten Wealth
By The Malketeer The Forgotten Billions: A Public Call to Action with Creative Campaigns Finance Minister II Amir Hamzah Azizan disclosed that out of RM17 billion in unclaimed money handed over by various companies to the Accountant General’s Department, a staggering RM12.8 billion still awaits its rightful owners. This update, presented during the debate on the […]
Communications Firms Can No Longer Ignore the Climate Backlash – Reputation is on the Red Line
By The Malketeer Havas and the Perils of Progress: Navigating the Reputational Minefield of Fossil Fuel Contracts The advertising and PR world is facing a serious reckoning. Global communications giant Havas‘ recent warning about the reputational risks of servicing fossil fuel clients is a stark admission that the industry can no longer ignore the climate crisis. […]
Ströer’s Christian Schmalzl tells OOH industry to see the big picture – Classic alongside Digital
In a keynote speech at the World Out of Home Europe Forum in Milan last week entitled “All digital – All Good?!” Schmalzl said that digitization is driving the growth of Out of Home advertising but warned against neglecting the potential of Classic (static) OOH. “Over the last years, the growth of Out of Home […]
Unlocking APAC’s Potential BerSAMA: The Power of Hyperlocalisation For Brand Success In Southeast Asia
Strategic Asia Marketing Alliance (SAMA) today marks a significant milestone in Asia-Pacific’s (APAC) creative industry, launching its Malaysia and Singapore chapters at Golden Screen Cinemas (GSC) Mid Valley. Following a successful debut in Indonesia, this expansion underscores the Alliance’s commitment to hyperlocalisation, a strategy vital for brands seeking to resonate with APAC’s diverse markets. The […]
Penang Donut Seller’s Risqué Marketing Ploy Sparks Outrage, Highlighting Social Media’s Ethical Minefield
By The Malketeer When Going Viral Crosses the Line featuring Exaggerated, Sexually Suggestive Gestures and Double Entendres A Penang donut seller’s creative attempt to go viral with a sexually suggestive video has backfired spectacularly, drawing widespread condemnation from the public. The vendor’s viral clip—featuring exaggerated, sexually suggestive gestures and double entendres—has fuelled debates on the ethics […]
