Malaysia’s Urgent Push for Cost-Effective Digitalisation for SMEs
By The Malketeer Digital Ministry Partners with KUSKOP to Ensure SMEs Embrace Tech Affordably and Inclusively In a bold move to bridge the digital divide and empower small and medium enterprises (SMEs), Digital Minister Gobind Singh Deo announced the drafting of policies and innovative solutions to facilitate SME digital transformation. Speaking at the “Future Skilling Through […]
AI Kills the Christmas Spirit – Coca-Cola’s Controversial Holiday Campaign Sparks Backlash
By The Malketeer “This is Gross. It Literally Sucks All the Christmas Joy from the Ad. It’s Cold, Robotic, Lacking Humanity, Or A Soul.” Coca-Cola, a brand synonymous with magical Christmas moments, has committed what fans are calling an “unforgivable” marketing sin. The company’s iconic holiday truck advertisement – a 29-year tradition that signals the start […]
Over 620,000 Malaysian Jobs at the Crossroads Due to AI, Digitalisation and Green Economy
By The Malketeer The Message is Clear – Adaptability is the New Job Security In a groundbreaking revelation that signals a seismic shift in Malaysia’s economic landscape, a recent TalentCorp study unveils the profound impact of artificial intelligence, digitalisation, and the green economy on the nation’s workforce. The Numbers Tell a Compelling Story With 18% of […]
FCB SHOUT Doubles The Delight For Pizza Fans With The Launch of The New Domino’s Double Cheeseburger Pizza
Over the years, many have tried to create the ultimate fast food fusion: combining the classic flavours of a cheeseburger with the shareability of a pizza. In theory, this is the holy grail of fast food. So when Domino’s Malaysia wanted to create their version of the cheeseburger pizza, they knew they had to deliver […]
Is Starbucks Losing Its Flavour in Malaysia? A Tale of Boycotts, Rivals, and Changing Tastes
By The Malketeer Brewing a Storm: The Perfect Blend of Challenges Facing Starbucks in Malaysia Once the darling of urban coffee enthusiasts in Malaysia, Starbucks is now staring at a cold reality. With 50 out of 408 stores temporarily closed, a potent mix of boycotts, evolving consumer tastes, and rising competition has turned the brand’s once-steaming […]
Bribery Bloopers and Brand Blunders
By The Malketeer Wrong Cop! Woman’s Bribe Backfires at Woodlands Checkpoint in Epic Mix-Up: What Marketers Can Learn from this Fiasco When Singaporean driver Wang Xiping found herself in a jam at Woodlands Checkpoint, she made a move that turned a traffic violation into a three-week stint in jail. Her misguided attempt to bribe an auxiliary […]
Kancil Creative Festival returns, seeking to inspire Malaysian creativity
The Kancil Creative Festival Conference 2024 is back to inspire those in the creative and marketing ecosystem at a one-day symposium style event, with the theme “Make It Happen”. Organized by the Association of Accredited Advertising Agents of Malaysia (4As), the event is comprised of 14 separate sessions including engaging talks, workshops, lively panel discussions, […]
Is Media Freedom Under Threat? Shocking Changes Loom for Malaysia’s Journalism Laws
By The Malketeer A Step Backwards? The Return of Licence Renewals Concerns are brewing in Malaysia’s media landscape as rumours swirl about potential amendments to the Printing Presses and Publications Act 1984 (PPPA). Media rights groups, including the National Union of Journalists Malaysia (NUJM), the Centre for Independent Journalism (CIJ), and Gerakan Media Merdeka (Geramm), have […]
MAY THE FARCE BE WITH YOU!
By The Malketeer How a Toyota Became a Toy Yoda and Marketing’s Greatest Facepalm Moment In the hallowed halls of marketing blunders, some are simply costly; others ascend to mythic status. Buckle up (or rev your lightsabers) for the story of how one restaurant’s ill-conceived prank sped directly into a courtroom showdown. Beer Today, Gone Tomorrow […]
What I remember most about Margaret Lim…
I consulted for her briefly when she started MediaBase and saw that she was no nominal media person; she had innate creativity. I helped her craft the MSA Awards during its maiden year and was inspired by her hunger for setting standards of excellence. Whenever Margaret thanked anyone, she had that sparkling smile that made […]
