How Jaguar’s US$100M Rebrand Became 2024’s Biggest Marketing Misfire
By The Malketeer From Roar to Bore: “Do You Sell Cars?” In a world where brand transformations are becoming as common as Instagram filters, Jaguar just pulled what might be the most spectacular marketing handbrake turn in automotive history. The legendary British marque’s recent rebrand isn’t just raising eyebrows – it’s causing entire marketing departments to […]
Stars Will Sparkle on the Afternoon of Dec 6
By The Malketeer Congregation of Industry Luminaries at the Royal Selangor Club, Dataran Merdeka In what promises to be an enlightening December afternoon, six of marketing’s most innovative minds are coming together at the Royal Selangor Club at Dataran Merdeka to share their insights on what lies ahead in 2025. Professor Harmandar Singh headlines this brilliantly […]
Steel Recon Industries Marks Half a Century of Malaysian Pride at 50th Anniversary Gala
Steel Recon Industries (SRI), Malaysia’s largest manufacturer of firefighting equipment, proudly commemorated its 50th anniversary with a grand gala dinner at the prestigious St. Regis Hotel Kuala Lumpur. This milestone event honoured five decades of innovation, leadership, and unwavering commitment to leading the fight against fire, solidifying the company’s reputation as a globally recognised Malaysian-made […]
CMOs in APAC Lead Media Craft in the Algorithmic Era
Dentsu today announced the launch of its 2024 CMO Navigator, Media Edition – a global study of over 1,900 CMOs in 13 countries. This latest installment in the Navigator series follows the Creative and CX editions and features a significant focus on APAC, with 29% of respondents representing Australia, China, India and Japan. The study […]
Leo Burnett Kuala Lumpur named Agency of the Year at Kancil Awards 2024
Leo Burnett Kuala Lumpur was named Agency of the Year at the Kancil Awards 2024, Malaysia’s premier creative awards competition, while Heineken Malaysia Berhad was awarded Advertiser of the Year. Directors Think Tank was once again awarded Production House of the Year and The Rec Room was named Audio Production House of the Year. The […]
Trip.com Elevates Travel Marketing with KLIA Partnership
By The Malketeer A Game-Changing Partnership to Inspire Global Travellers Trip.com, a global travel giant, is soaring to new heights in Southeast Asia with a landmark partnership with Meru Utama Sdn Bhd (VGI Airports) for an extensive brand campaign at the Kuala Lumpur International Airport (KLIA). This collaboration positions Trip.com as the go-to travel platform for […]
A Starry, Starry Afternoon of Discovery — December 6, 2024
On December 6, I’ll be setting off on an incredible journey. One that promises to reshape the way we think about marketing. It’s not every day that you’ll find yourself in the company of some of the most creative and forward-thinking young minds in the industry. The line-up? Nothing short of extraordinary. 1. Reuben Kang, […]
MARKETING Weekender – Issue 425
Read issue 425 now! WEB: http://hams.top/425 PDF: http://hams.top/425w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Brands Eye Return to X as Elon Musk Courts Trump Era Influence – From Chaos to Comeback
By The Malketeer As Marketers Weigh Loyalty Against Risk, X Promises a Turbulent Comeback Elon Musk’s US$44 billion acquisition of X (formerly Twitter) was a gamble that’s now shaping up to be pivotal in the new U.S. political landscape. Following Donald Trump’s Presidential win and Musk’s enthusiastic support of his campaign—including over US$100 million in donations—the […]
X’s Ad Revenue Could Miss Out on US$5.9bn in Lost Opportunities
By The Malketeer X’s Advertising Revenue Plummeted from US$4.5bn in 2022 to Just US$2.2bn in 2023 In what industry analysts are calling a self-inflicted wound of historic proportions, X (formerly Twitter) appears to be leaving billions in potential advertising revenue on the table, even as its social media rivals enjoy unprecedented growth. A comprehensive new analysis […]
