Catcha Digital Achieves Record Revenue in Q3 FY2024
Catcha Digital Berhad (“Catcha Digital” or the “Company”) announces its financial results for the third quarter ended 30 September 2024 (“Q3 FY2024”). For Q3 FY2024, the Company reported a record revenue of RM11.14 million. This marks a significant increase compared to Q3 FY2023, where the Company reported revenue of RM7.19 million, achieving year-over-year growth of […]
Hot FM Reaches New Heights with Bekpes Hot Tawan Puncak Kinabalu
Hot FM, Malaysia’s number one radio station as confirmed by the latest Nielsen survey, has once again raised the bar in the industry. Through its landmark campaign, Bekpes Hot Tawan Puncak Kinabalu, the station earned a spot in the Malaysia Book of Records for the “Longest Non-Stop Radio Broadcast on Mount Kinabalu” a groundbreaking 24-hour […]
The Turning Point: Lessons for every reader of this magazine.
The annual Malaysian Media Conference (MMC) held its 20th edition last month at the Eastin Hotel. It highlighted that we are at the crossroads of a transformation – The Turning Point. The event explored the future of marketing in a world dominated by AI, influencer marketing, organizational unity, and the quest for trust. The glittering […]
When Enforcement Becomes Performance: The Costly Dance of Political Pandering
By The Malketeer All Over 172 Swatch Pride Watches Adorned In Rainbow Colours In the grand theater of regulatory overreach, Malaysia’s Swatch Pride watch seizure stands as a masterclass in bureaucratic absurdity. What began as a seemingly innocuous enforcement action has metamorphosed into a cautionary tale of institutional waste, political posturing, and brand reputation management. The […]
How Language Politics and Little Napoleans Could Derail Malaysia’s Multi-Billion Tourism Industry
By The Malketeer Brand Malaysia Under Threat Due to Ongoing Signboard Controversy Tourism Minister Datuk Seri Tiong King Sing has highlighted how recent language enforcement policies could threaten the nation’s ambitious tourism goals and brand positioning – Malaysia, Truly Asia. The recent crackdown on non-bilingual signage by Kuala Lumpur City Hall (DBKL) has triggered more than […]
Jaguar’s MD Glover Strikes Back at “Vile Hatred and Intolerance” towards models in the Rebranding Campaign
By The Malketeer The Controversy Appears to be Exactly What Jaguar Wanted In a world where luxury car brands typically showcase gleaming vehicles on winding mountain roads, Jaguar just threw away the marketing playbook. The legendary British marque’s latest rebrand features no cars at all – just models in technicolor outfits walking through alien landscapes. And […]
Swatch’s Pride Collection Legal Victory Redefines Brand Authenticity in Malaysia
By The Malketeer Rainbow Controversy to Rainbow Victory in a Landmark Court Ruling In a landmark ruling, the Kuala Lumpur High Court today ordered the return of 172 Swatch watches seized by the Home Ministry – a decision that spotlights the delicate balance between brand values and local sensitivities in Southeast Asian markets. The controversy, which […]
Going Bananas: How a $6.2M Duct-Taped Banana became the Ultimate Marketing Masterclass
By The Malketeer The New Owner, Justin Sun, Announced He Plans to Eat The Banana “As Part of this Unique Artistic Experience.” In a world where attention is the new currency, a simple banana and a strip of duct tape just commanded a whopping US$6.2 million price tag. But before you dismiss this as just another […]
The Greatest Trick Technology Companies Ever Played Was Persuading Society To Surveil Itself!
By The Malketeer How Smartphone Data Fuels Marketing’s Brave New World: Turning Private Moments into Profitable Insights Imagine walking through your daily routine: grabbing coffee, commuting to work, visiting friends. Unbeknownst to you, every step is logged, packaged, and sold to fuel an industry that knows more about you than your closest confidant. Welcome to the […]
Instagram’s Bold Move: Is this the Demise for Hashtags?
By The Malketeer Instagram’s Decision Marks a Turning Point in the Digital Landscape Instagram has officially declared war on hashtag spam, and the casualties are mounting. The platform is removing the ability to follow hashtags, a feature that once allowed users to curate their feeds around specific interests. This shift marks a new chapter in how […]
