Rare Branding workshop by maestro Kunal Sinha
Kunal knows what makes brands tick, or sick. He is a branding purist and every nugget of wisdom he shares comes with an illustrative example of how it works. His natural teaching style has endeared him to many business entrepreneurs across markets. Kunal trained two generations of strategists on cultural branding and marketing effectiveness. He […]
Time to stop comparing business and war
By Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity The Art of War offers readers a comprehensive guide on how to eviscerate your enemies on the battlefield. The ancient Chinese manuscript is thought to be written by a military thinker named Sun Tzu. In recent decades, management […]
TVS: Empowering Sarawak, Inspiring Malaysia
TVS, a groundbreaking venture in Malaysian broadcasting, became the first and only television station outside the Klang Valley when it was officially launched on October 10, 2020. Fully owned by the Sarawak Government, TVS also holds the distinction of being the first television station in Malaysian Borneo with national coverage, broadcasting on Channel 122 across […]
AI Apocalypse or Job Revolution? 600,000 Malaysian Workers on the Brink of Transformation!
By The Malketeer The Emergence of 60 New Job Types in the Next 3-5 Years In a revelation that’s sending shockwaves through Malaysia’s workforce, the Ministry of Human Resources (Kesuma) has dropped a bombshell: up to 600,000 workers across 10 key industries could be displaced by the relentless march of artificial intelligence, digitalisation, and green technology. […]
Havas Malaysia Elevates 100PLUS as the Drink to Fuel Malaysians’ Aspirations in Latest Campaign
Havas Malaysia has unveiled an exciting new campaign for 100PLUS, repositioning the iconic isotonic drink from a sports-focused beverage to an everyday hydration solution. As Malaysia’s first and leading isotonic drink, 100PLUS is expanding its relevance beyond the sports arena, offering hydration for daily life and its many challenges. The campaign, titled ‘Dahagakan apa jua,’ […]
MARKETING Weekender – Issue 420
Read issue 420 now! WEB: http://hams.top/420 PDF: http://hams.top/420w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
The Creative Mantra For Brand Domination: Relentless Consistency Drives Results
By The Malketeer A New Study Reveals that Brands Sticking to Creative Consistency Are Cashing In on Bigger Profits, Stronger Reputations, and Market Dominance According to a groundbreaking report from the United Kingdom’s System1 and the Institute of Practitioners in Advertising (IPA), brands that nail creative consistency aren’t just producing higher-quality ads—they’re dominating the market, too. […]
Unilever Exits Russia: Too Little, Too Late for Brand Reputation?
By The Malketeer Journey Towards Rebuilding Trust and Repairing Potential Damage to the Brand’s Reputation In a move that has been long awaited by many, British consumer goods giant Unilever has finally completed the sale of its Russian subsidiary, joining the ranks of multinational companies that have exited the country following its invasion of Ukraine in […]
IKEA Malaysia Slashes Prices on 2,000 Products to Help Malaysians Beat Inflation
By The Malketeer Stretching Your Ringgit Without Sacrificing Quality or Style As living costs continue to climb, IKEA Malaysia is stepping up to offer some financial relief for its customers. The Swedish furniture giant has announced a price reduction on 2,000 of its best-selling home furnishings, a move designed to make essential household items more affordable […]
Heinz’s Halloween Ad Was A Cultural Catastrophe Waiting To Happen
By The Malketeer Even in Malaysia, Where Sensitivities Over 3R Are Deeply Entrenched, Controversies Can Swiftly Arise from Seemingly Mundane Issues In today’s hyper-connected world, no brand is immune to public scrutiny. In fact, sometimes the smallest misstep can ignite a firestorm of controversy—and Heinz just found that out the hard way. Their latest Halloween-themed advert […]
