Exquisite visual storytelling with real people breathes soul into new ParkCity Group brand film
Muma Malaysia has once again teamed up with Directors ThinkTank, this time to bring ParkCity Group’s brand philosophy of people first to life. Central to the property developer’s new brand campaign, the three-minute film is a heart-warming vignette of real life within its township community, capturing various moments of daily happiness that everyone can relate […]
MEDIA MADNESS: IS OUR INDUSTRY AT BREAKING POINT OR ON THE VERGE OF BREAKTHROUGH?
By The Malketeer The Turning Point for Media’s Future: Survival Is No Longer Enough After two decades of rapid technological advancements and shifting market dynamics, the media industry stands at a crossroads. Media platforms are abundant, choices are endless, and the advertising landscape has never been more competitive. Yet, despite this abundance, the question remains: […]
THE SHOUT GROUP/FCB SHOUT & SPRITZER MALAYSIA MAKES HYDRATION THE KEY TO UNLOCKING BEAUTY FROM WITHIN
Beauty is often considered skin-deep, but FCB SHOUT and Spritzer Malaysia are rewriting that narrative with the launch of its new campaign: SILIQA that presents Spritzer natural mineral water with its silica-rich content born from the earth’s purest underground springs as a vital component for youthful beauty and radiance. The campaign’s strategy isn’t just about […]
Undisciplined MarTech impedes customer trust
Marketing technology (MarTech) can help companies create personalized experiences, deliver clear and consistent messages, and tailor content to relevant customer needs. Yet barriers prevent these technologies from fostering customer trust, per a new report from Harvard Business Review Analytic Services, sponsored by data and AI leader SAS. Download the report: Optimizing the Use of Marketing […]
Tiger Beer Becomes the Official Beer Partner of Manchester United
Tiger Beer becomes the Official Beer Partner of Manchester United, bringing together the iconic Asian Brewer and one of the most popular and successful sports teams in the world, to enhance experiences and deepen engagement with United fans globally. The partnership launches at an exciting moment in Tiger Beer’s bold brand evolution, heralding a new […]
APPEALING ACROSS GENERATIONS: LEGACY AND MORE
By Kunal Sinha Generations of marketers and brand builders have been taught and trained to identify, characterize and then target the individual consumer. This has been amplified in the age of personalization, where the interests and behaviours of the individual determine where ads should be placed, and which personal motivation must be leveraged. On the […]
A RADICAL MANIFESTO FOR CREATIVITY IN MALAYSIAN ADVERTISING
By The Malketeer It’s Time to Embrace Discomfort, to Seek Out The Bizarre, The Shocking, The Utterly Unprecedented It’s time to set fire to the rulebook, obliterate the status quo, and forge a new path that doesn’t just push boundaries—it annihilates them. This isn’t a gentle call for change; it’s a battle cry for a […]
Indonesia Declares War on Ultra-Cheap E-commerce
By The Malketeer Why Temu’s Rock-Bottom Prices Could Be Its Downfall In a dramatic showdown between traditional commerce and digital disruption, Indonesia has taken unprecedented steps to curtail the rise of ultra-cheap e-commerce platform Temu, signalling a potential shift in how Southeast Asian markets regulate digital marketplace dynamics. David vs. Goliath: The Battle for Indonesian […]
THE RISE OF SHAZALLI RAMLY FROM A CORPORATE MARKETING MAVERICK TO PM’s MEDIA MAESTRO
By The Malkeeter Appointment Marks A Significant Shift In Malaysia’s Political Communications Strategy In a tactical move that bridges the corporate and political worlds, Dato’ Sri Mohammed Shazalli Ramly, a veteran of Malaysia’s business landscape, has been appointed as the Media and Strategic Communications Adviser to the Prime Minister’s Office (PMO) effective October 14, 2024. […]
UK’s Creative Sector Boost: A Model for Malaysia’s Madani Government?
By The Malkeeter Time Malaysia Crafts its Own Version of a Creative Industry Strategy Recent news from the United Kingdom has caught the attention of advertising professionals worldwide: the UK’s Labour Government has unveiled a new industrial strategy that places significant emphasis on the creative sector. As we in Malaysia observe this development, it’s worth […]
