Honor Hands GroupM Massive USD250 Million Global Media Crown in Major Agency Shakeup
By The Malketeer A Strategic Partnership Poised for Global Impact In a seismic shift that signals Honor’s ambitious global expansion plans, the Chinese smartphone giant has awarded its coveted global media account to GroupM, marking one of the biggest media wins of 2024. The deal, valued at approximately USD250 million, sees the WPP agency extending its […]
Collaboration Nation: The Only Way Media Will Survive In 2024 And Beyond
By The Malketeer The Turning Point for Media: From Competition to Collaboration The media industry has long been built on competition—fierce, relentless competition. But as we move into 2025, it’s clear that survival will depend on a different approach. Collaboration, not rivalry, is the key to unlocking new revenue streams and overcoming industry challenges. As […]
The AI Honeytrap
On close examination, it appears most instruction on AI is focused on the user. Simple folks, newbies, wannabe ad youths, GenGPT (you made that up. Ed.) are told, quite rightly, ask the right question because the wrong question would give you a wrong answer, ‘rubbish in, rubbish out’ as was the mantra of original computer […]
Astro Universe Upfront25 Connecting Through Content and Creativity
Astro’s latest event, Astro Universe Upfront25, on 1st October 2024 at the One World Hotel in Petaling Jaya, unveiled a powerful vision for the future of media and marketing – one that aims to empower brands, agencies, and marketers to achieve greater success in 2025. A case for Content, Creativity, and Connection The event highlighted […]
Vienna’s Brave New Tourism Commercial Turns Death into Marketing Gold
By The Malketeer A Visual Feast Transforming Fleeting Life of a Tiny Insect into an Endearing 24-Hour Race to Experience Everything Vienna Offers In a world where tourism ads often default to picture-perfect postcards and generic city montages, Vienna’s latest campaign dares to be different by celebrating… death? But before you dismiss this as marketing madness, […]
The Hilariously Bold ‘Unsnatchable’ Campaign That’s Poking Fun At London’s Phone Theft Epidemic
By The Malketeer A Playful Response to a Very Serious Problem Where a Phone is Snatched Every 6 Minutes! The British capital of London is in the grip of a phone-snatching mega-crisis, with a device stolen every six minutes. Creative agency JOAN London saw this as an opportunity to raise awareness by creating a campaign that […]
Your Creative Team’s Job Just Got 10X Easier With Adobe’s AI Revolution
By The Malketeer Adobe’s New AI Tools Set to Transform Photoshop, Illustrator, and More! In a groundbreaking move that’s set to reshape the creative industry, Adobe has unveiled a suite of AI-powered features across its Creative Cloud applications. This latest update isn’t just another incremental improvement – it’s a complete paradigm shift in how creative professionals […]
‘Lost Ladies’ Sets the Stage for South Asian Cinema at the Oscar Awards 2025
By The Malketeer Can this Powerful Film Directed by Kiran Rao Ignite a New Wave of Women-Led Stories from India? Despite Bollywood’s global recognition, India’s presence at the Oscars has been surprisingly minimal. With only three Indian entries ever nominated in the Best International Film category and none having won, it’s a stark contrast to the […]
One Diwali Ad That Will Make You Cry Happy Tears
By The Malketeer And That’s Exactly What Many of Us Need Right Now! In a marketing landscape saturated with festive campaigns, India’s OnePlus‘ latest Diwali (Deepavali) advertisement stands out by going straight for the heartstrings – and succeeding with remarkable precision. The #MakeItSpecial campaign doesn’t just sell a product; it sells something far more valuable: the […]
Damansara Specialist Hospital 2 Launches Game-Changer Campaign for Heart Patients: ‘Less Scars, Less Pain’
By The Malketeer Groundbreaking Minimally Invasive Cutting-Edge Cardiac Care Surgery is Revolutionising Patient Recovery In a bold move to revolutionise cardiac care in Malaysia, Damansara Specialist Hospital 2 (DSH2) is set to unveil its groundbreaking ‘Less Scars, Less Pain’ campaign on October 29th. This initiative, running until the year’s end, aims to spotlight the transformative impact […]
