THE SHOUT GROUP UNVEILS FIVE NEW CLIENTS FOR FCB SHOUT
The Shout Group’s growth momentum continues with five new clients added to FCB SHOUT’s roster of clients. Headlining the wins is its appointment by Japanese beauty brand Kao Malaysia who has entrusted FCB SHOUT to handle key campaigns for 2025. Kao Malaysia’s Marketing Vice President, Tan Poh Ling and Category Manager, Jessie Chan, expressed optimism […]
A Wake-Up Call for Brand Crisis Management in Malaysia’s Aviation Industry
By The Malketeer Parliament Told About Malaysia Airlines’ Technical Woes In an era where brand reputation can nosedive faster than a plane in turbulence, Malaysia Airlines finds itself navigating through particularly stormy skies. With a staggering 18 Air Turn Backs (ATB) in 2024 alone—surpassing last year’s total of 13—the national carrier faces not just operational challenges, […]
The Luxury Brand That Said ‘No’ to USD250M in Sales and Why It’s Brilliant Marketing
By The Malketeer Dom Pérignon’s Masterclass in The Art of Scarcity Marketing In an era where brands chase growth at all costs, one luxury icon just demonstrated the ultimate power move: choosing to make absolutely nothing. Dom Pérignon’s bold decision to skip its 2023 vintage isn’t just about wine – it’s a masterclass in the art […]
The Dark Side of Campus Confessions When Anonymous Platforms Turn Toxic in Malaysia
By The Malketeer Confronting Telegram Online Harassment in University Spaces – UM Students Take a Stand In the digital age, anonymity can be both a shield and a weapon. The current controversy surrounding the “UM Confessions” Telegram group at Universiti Malaya serves as a stark reminder of how quickly online spaces can transform from havens of […]
Volkswagen’s £27M Customer Service Disaster that’s Rocking the Auto Finance Industry
By The Malketeer For a Brand Synonymous with German Reliability, this Incident Could be a Significant Reputational Blow In a stark reminder of how even global giants can stumble, Volkswagen Financial Services (UK) has been slapped with a £5.4 million (RM31.5 million) fine for failing to treat vulnerable customers fairly. But that’s not all—the company is […]
Malaysian Media Conference pounds on critical issues this Friday
The annual Malaysian Media Conference (MMC) is running its 20th edition this Friday, October 25 at the Eastin Hotel. The landmark event, themed The Turning Point, tackles the pressing issues in Malaysia’s advertising media landscape. Malaysia’s media scene has witnessed phenomenal growth in digital, retail media networks, Out-of-Home and Connected TV. IPG projects digital ad […]
SPOTLIGHT: TAY GUAN HIN
By The Malketeer As the newly appointed APAC Regional Director, The One Club for Creativity, Tay Guan Hin brings decades of agency experience and a passionate vision for the region’s creative future. In an exclusive interview with the Marketing Magazine, he shares his insights on nurturing talent, embracing technological change, and building a stronger creative community […]
Reckitt Supercharges ASEAN Growth Through GrabAds Partnership
By The Malketeer Unlocking New Growth Opportunities by Tapping into GrabAds’ Retail Media Network In a strategic move that signals the growing importance of retail media networks in Southeast Asia’s digital marketing landscape, consumer health giant Reckitt has inked a landmark partnership with GrabAds, marking one of the most significant non-food FMCG collaborations in the region’s […]
AI In Marketing: One Size Doesn’t Fit All
By Kunal Sinha Retailers and brands across Asia are embracing AI at an unprecedented speed, and this is leading to improved customer experiences and increased sales. A recent survey conducted by Forrester on behalf of Appier revealed that 56 percent of respondents from the retail sector in Asia Pacific have either implemented, or are expanding their AI-oriented […]
Dentsu Malaysia and Axiata Spotlight Nation’s Hidden Heroes in Groundbreaking Merdeka Campaign
By The Malketeer Advancing Every Individual Towards Becoming Catalysts For Change In a refreshing departure from traditional national day celebrations, Dentsu Malaysia partnered with Axiata Group Berhad to unveil “Malaysia’s Hidden Heroes,” a compelling Merdeka 2024 campaign that turned the spotlight on extraordinary yet unsung Malaysians who have quietly elevated the nation’s global standing. Running from […]
