How a Midnight Mural Installation is Making Ireland’s ‘Invisible’ Homeless Crisis Go Viral
By The Malketeer Dublin’s Shadow People – Making The Invisible Visible In the heart of Dublin’s Temple Bar, as the city slept, a powerful statement was being made. Under the cover of darkness, a team of creatives worked through the night to install what would become one of Ireland’s most talked-about public art pieces of 2024. […]
VW’s Massive Layoffs and Plant Closures Could Impact Agencies and Advertising Budgets
By The Malketeer Anticipated 20-30% Reduction in Traditional Advertising Spend Across European Markets Volkswagen‘s announcement of massive German layoffs and plant closures isn’t just an automotive industry story—it signals a seismic shift that could reshape global marketing budgets, agency relationships, and brand positioning strategies across the automotive sector. Marketing Budgets in the Crosshairs Industry analysts predict […]
GROWING SMALL BRANDS
By Kunal Sinha There is a prevalent belief in business that tiny brands are destined to stay small. With their extremely limited resources, achieving significant growth seems more challenging than the average 45 year-old conquering Mount Everest. But just as the 45-year old can climb a mountain with the right training and positive attitude, tiny […]
BlackBerry’s Strategic Pivot: Tech Giant Positions Malaysia as APAC Cybersecurity Hub
By The Malketeer A Catalyst For Development In The Regional Cybersecurity Ecosystem In a bold move that signals a significant shift in the Asia Pacific cybersecurity landscape, BlackBerry Ltd has unveiled its regional headquarters in Malaysia’s tech corridor of Cyberjaya. The development marks a strategic repositioning of the former mobile phone giant, now a formidable player […]
A Light That Never Dims: How Petronas’ “Shine Together” Illuminates The Path To Progress This Deepavali!
By The Malketeer True Progress Begins With Embracing One’s Inner Light In a world where authenticity often takes a backseat to conformity, PETRONAS‘ 2024 Deepavali short film “Shine Together” emerges as a powerful reminder that true progress begins with embracing one’s inner light. The 4-minute-40-second masterpiece follows young Lakshman’s journey from the shadows of self-doubt to […]
GOING BEYOND BOUNDARIES TO EXPLORE THE POWER OF OUTDOOR ADVERTISING
IPG Mediabrands, the media holding company within the Interpublic Group of Companies, in partnership with Big Tree, Redberry, Seni Jaya & Vistar Media, hosted ‘Beyond Boundaries’, an event dedicated to exploring the future of outdoor experiences in Malaysia. ‘Beyond Boundaries: The Power of Outdoor Experiences’ was held on Wednesday, 23rd September 2024, at TGV 1 […]
CelcomDigi Rekindles Joy with Heartwarming Short Film Inbam
In a celebration of the Festival of Lights, CelcomDigi showcases the power of connection and technology in their heartwarming short film, Inbam. Produced by the collaborative efforts of One Team—Naga DDB Tribal and M&C Saatchi—this film honours the connections that keep traditions vibrant. Set against the backdrop of Deepavali, Inbam explores the bond between generations […]
Your Employees Are Malaysia’s Most Powerful Brand Influencers
By The Malketeer Cultivating The Hidden Power of Employee Influencers In an age dominated by digital marketing, the influencer economy has reshaped consumer engagement. But for brands in Malaysia, it’s time to rethink the influencer playbook. Instead of chasing after celebrity endorsements or Instagram stars, companies can leverage a goldmine of authentic influencers sitting right within […]
A Major Cultural Shift is Happening with The Super-Rich Seeking Fulfillment, Not Just Money
By The Malketeer Why the Ultra-Rich Now Value Experiences Over Status Symbols In a world where wealth was once defined by flaunting extravagant items, today’s ultra-high-net-worth individuals (UHNWI) are charting a new course. According to the Havas Media Network’s revealing study, “Memory Makers,” UHNWIs are almost three times more likely to see luxury as a cultural […]
New Zealand Airport Imposes 3-Minute Hug Limit, Sparking a Global Cuddle Controversy
By The Malketeer How Long Is Too Long For A Goodbye Hug? Dunedin International Airport’s latest quirky move to limit farewell hugs to just three minutes has sparked a heated worldwide debate, leaving people wondering—how long is too long for a goodbye embrace? The airport’s decision, intended to keep traffic moving smoothly in the drop-off […]
