DASHING PUBGM Cup Sets a New Benchmark with Record-Breaking 32-Hour Gaming Marathon
THE DASHING PUBGM Cup has successfully broken the record for the longest PUBG Mobile gaming marathon with a 32-hour non-stop competition held at Encorp Strand Mall. Running from 25th to 27th October 2024, this groundbreaking event engaged gaming enthusiasts, and e-sports fans across Malaysia. The marathon, which featured a prize pool of up to RM30,000, provided […]
How a Malaysian Creative Agency Turned Racial Stereotypes into Marketing Gold – APPUNENE
By The Malketeer Lead the Ignorant Out of Darkness with Love and Light-Heartedness In an era where brands often stumble when addressing sensitive social issues, a Malaysian creative team has masterfully transformed a racist stereotype into a powerful message about love and understanding this Deepavali. From Bogeyman to Viral Hit: The ‘Ah Pu Neh Neh’ Phenomenon […]
Maybank’s Deepavali Film Honours a Silent Hero: ‘Jega the Lighthouse’ Who Guides Malaysia’s Athletes to Greatness
By The Malketeer Maybank Beautifully Sums It, “The Light Within Us Is Meant To Be Shared.” Malaysia is a land of endless celebrations, a mosaic of cultures where each festival, be it Deepavali, Chinese New Year, or Hari Raya, brings communities together. And with each celebration, there’s one tradition that has captured the nation’s heart for […]
MCIS Life’s Deepavali Video Starring ‘Guard Uncle’ Balan is Bringing the Heart Back to Festive Ads
By The Malketeer Celebrating Love, Connection, and Small Acts of Kindness, Thanks to a Security Guard’s Simple Gestures In a world of high-budget productions and glossy festive ads, MCIS Life has brought a refreshing and heartfelt story to this year’s Deepavali celebration with a video inspired by a simple, joyful moment that went viral on TikTok. […]
Naga DDB Tribal caps off the year with 10 new business wins and new metal
Naga DDB Tribal is celebrating an impressive end to the year with exciting new business wins and significant recognition at the recent Marketing Excellence Awards (MEA). Showcasing exceptional creative and strategic work, Naga DDB Tribal’s clients CelcomDigi and Jobstreet earned multiple accolades, underscoring the agency’s dedication to impactful and effective advertising. The MEA Awards recognised […]
Damage Control: How McDonald’s is Navigating a Food Safety Crisis
By The Malketeer Fallout from E. Coli Outbreak in Western United States The golden arches of McDonald‘s have dimmed slightly as the fast-food giant grapples with a troubling E. coli outbreak that has shaken consumer confidence. The company reported a 3% dip in third-quarter profits, as the protracted Middle East conflict and weak sales in China, […]
A Compelling Deepavali Lesson From Astro on the Power of a Single Share and its Consequences on Someone’s Life
By The Malketeer How a Festive Shopping Trip Turned into a Life-Changing Lesson on Kindness and Empathy All it takes is an accidental, fateful stumble on a festive shopping trip that can dramatically alter lives. This Deepavali, Astro‘s short film “Marupakkam” (The Other Side) reminds us all of the far-reaching impact a single social media post […]
Love lights the path to success this Deepavali
Tenaga Nasional Berhad (TNB) is back with a much-awaited Deepavali film, offering audiences a heartwarming celebration of tradition, love and light. “Arulini, Shining Star” features the true story of Arulini, who recently found success at international singing competitions. Coupled with an inspirational backstory and bubbly personality, it’s no surprise that Arulini has quickly captured the […]
MARKETING Weekender – Issue 422
Read issue 422 now! WEB: http://hams.top/422 PDF: http://hams.top/422w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Tesco Doesn’t Even Need Its Name Anymore In Bold OOH Campaign
By The Malketeer When You’re As Recognisable As Tesco, Sometimes Saying Less Says More In a daring display of brand confidence, Tesco has launched a revolutionary outdoor advertising campaign in the UK that’s turning heads and challenging traditional marketing rules. The supermarket chain has taken the unprecedented step of completely removing its name from its iconic […]
