ARCHIVE

ARCHIVE

Blinds Ad Banned for “Making Light of Disability” Sparks Outrage

By The Malketeer Clever Wordplay Gone Wrong The Advertising Standards Authority (ASA) of the United Kingdom recently banned an advert by 247Blinds for allegedly “making light of disability.” The controversial advertisement, which featured the phrase, “Made-to-measure quality blinds… without having your eyes out! Blind envy starts here,” was accused of being offensive to people with visual […]

80% of Branded TikToks Are Missing the Mark!

By The Malketeer 8 Out of 10 Tiktok Videos Are Contributing to Negative Brand Perception In the relentless world of social media, TikTok has emerged as the platform where creativity meets virality, and where brands strive to make a lasting impression. However, new research suggests that most brands are falling embarrassingly short of this goal. According […]

Ferrari sues Malaysian energy drink firm over alleged logo trademark infringement

By Arjun Mohanakrishnan Italian luxury sports car manufacturer Ferrari S.p.A is suing a Malaysian company for alleged trademark infringement pertaining to the logo of an energy drink. According to court documents sighted by Scoop, Ferrari was made aware of a trademark application in February 2016 by Sunrise-Mark Sdn Bhd for an energy drink named “Wee […]

TM Launches First AI Music Platform, Celebrating Malaysian Languages and Local Dialects

TM announces the launch of “Sejuta Suara, Satu Ritma, Jiwa Merdeka,” campaign in celebration of Hari Kebangsaan and Hari Malaysia 2024. It is the first AI-powered platform that enables Malaysians to perform the iconic patriotic anthem “Gemuruh Jiwa” in a wide array of local languages and dialects, bringing cultural diversity to the forefront. The platform […]

Brave Spark: Erasing The Gap Between Thinkers and Makers

Rob Drake (left) and Robin Shek. By Mark Tungate It’s sometimes a good idea to create something out of frustration: to solve a problem nobody else seems willing to address. That’s what happened with Brave Spark, founded by Rob Drake and Robin Shek in 2010. They felt that production and creativity were working too far […]

Malaysian hospitality begins here…

MAG showcases cutting-edge innovations at Malaysia’s largest international travel fair. Malaysia Aviation Group (MAG) has once again been appointed the Official Airline Partner and Premier Sponsor for Malaysia’s largest international travel fair, MATTA Fair 2024. Taking place from 6 to 8 September 2024 at the Malaysia International Trade and Exhibition Centre (MITEC), this landmark event […]

AI Search is Set to Revolutionise the Future of Marketing

By The Malketeer Are You Prepared For What Comes Next? The phenomenal rise of AI search engines is about to turn the world of marketing on its head. As OpenAI, the company behind ChatGPT, unveils its new search engine, the implications for businesses, marketers, and even Google itself are profound. The balance of power is poised […]

You Won’t Believe How Much of Your Money is Funding the Next Vacation Boom!

By The Malketeer Travel Industry on Track to Contribute a Staggering US$11.1 Trillion to  Global GDP in 2024 In a shocking turn of events, the travel industry is set to make history in 2024, with projections that will leave your wallet trembling and your wanderlust soaring. Brace yourself for a journey through the mind-blowing numbers that […]

The Queen of Breaks

By The Malketeer How KitKat’s Epic New Ad is Using Queen to Help You ‘Break Free’ from the Grind Nestlé-owned KitKat is turning up the volume with its latest campaign, cleverly built around Queen’s iconic anthem “I Want to Break Free.” The ‘Break Better’ campaign, masterminded by creative agency VML, taps into the universal desire to […]

An Unseen, Silent Killer is Lurking In Malaysian Offices

By The Malketeer Why an Alarming 67% of Malaysian Workers Are Burning Out Malaysia’s workforce is in a state of crisis. The latest 2024 Wellness at Work Report from Employment Hero reveals a shocking statistic: two-thirds of Malaysian employees are experiencing burnout. This epidemic of exhaustion isn’t just a minor inconvenience — it’s a ticking time […]