TV’s Continuing Evolution: Why Advertisers Must Embrace Both Tradition and Innovation
By The Malketeer The Future of Malaysian Advertising is Cross-Screen In Malaysia, where digital platforms have long dominated advertising strategies, television—both traditional and Connected TV (CTV)—is proving it still holds significant sway. Recently, we explored in an article in The Marketing Magazine, the data-driven insights that are prompting advertisers to reconsider their all-in approach to digital, […]
ZUS Coffee and Fishermen Integrated Celebrate “Made in Malaysia”
This Malaysia Day, ZUS Coffee and Fishermen Integrated are taking the next step in their quest to elevate local brands, with a follow-up to their award-winning “Buatan Malaysia” collaboration from 2023. Fishermen Creative Director, Andrew Perera said for version 2.0 of the campaign, the team’s mission is to help ZUS Coffee raise the profile of […]
Campbell Soup Drops Soup from Its Name
By The Malketeer Here’s Why It’s a Bold Move For 155 years, Campbell Soup Company has been synonymous with one thing: soup. From its role as a staple in pantries to its iconic place in pop art, Campbell Soup has defined itself as a leader in the canned food industry. Now, the company is ready to […]
Cross Border Asian Brands: Brand Positioning In Beauty & Skincare
By Kunal Sinha The key considerations for positioning any brand are differentiation, relevance and credibility. In the fiercely competitive beauty and skincare market in Asia, how are the trailblazers winning the hearts and wallets of consumers? Riding piggyback on the popularity of their cultures, Asian beauty brands are giving global players a run for their […]
Dentsu Malaysia bags media agency of record mandate for F&N
Dentsu Malaysia has been handed media agency of record mandate for Fraser & Neave (F&N) Group in Malaysia, following a competitive pitch. Effective October 2024, dentsu will be responsible for media strategy, planning, and buying across F&N’s beverage and dairy portfolios in Malaysia, which includes isotonic, carbonated soft drinks, water, wellness, liquid milk and canned […]
Are Advertising Agencies Ready For AI CEO’s?
By The Malketeer The Advertising Industry, at Its Core, Is About Human Connection The recent news of companies replacing their CEOs with AI bots has sent shockwaves through boardrooms globally. While this may seem like a plot from a sci-fi novel, it’s a reality we must now confront. But is the advertising industry ready for AI […]
My Client’s Startup Was Drowning, But AI Stepped In and Saved the Day
By Indhra Seghar You Won’t Believe How It Transformed Their Future As an AI expert, I’ve had the privilege of partnering with countless entrepreneurs and startups. But one story has stayed with me—a story of resilience, transformation, and the game-changing power of AI. The Startup Struggle: Hope Fading Fast It was three years ago when […]
Three big wins for HEINEKEN Malaysia at ESG Positive Impact Awards
Heineken Malaysia Berhad (HEINEKEN Malaysia) celebrates a remarkable achievement at the ESG Positive Impact Awards 2023, earning Gold in three categories including Water Management and Efficiency, Innovative Partnership and Waste Management. Organised by the Star Media Group, the awards recognised the brewer’s steadfast commitment to responsible environmental practices and forming strategic partnerships in driving positive […]
PHD appoints Eileen Ooi as Asia Pacific CEO
Omnicom Media Group agency PHD today announced the appointment of Eileen Ooi as CEO, Asia Pacific. With over 19 years of industry experience, Ooi was most recently CEO at OMG Malaysia. Prior to that, she spent four years with PHD Malaysia as its Managing Director. This appointment underscores OMG’s commitment to promote from within the organisation. […]
Pos Malaysia Transforms Retail Landscape with Launch of 36th Pos Shop: Blending Tradition and Innovation
(L-R) Foong Poh Yoong, Head of Pos Shop; Khazalin Ghuzal, Head of Retail (Pos Malaysia); Fiona Liao, Group Chief Marketing, Communications, and Sustainability Officer (Pos Malaysia); YB Teo Nie Ching, Deputy Minister of Communications; YB Tan Kok Wai, Member of Parliament Cheras; YB Tuan Fong Kui Lun, Member of Parliament Bukit Bintang Pos Malaysia Berhad […]
