Weaponise your marketing with A/B testing
by Indhra Seghar Why stop at A/B? Try A/B/C/D/E… Assume nothing. Test everything. A/B testing isn’t a tactic. It’s the tactic. Multiple variants. Infinite insights. Exponential growth. Guesswork in marketing? I killed it with A/B testing. A/B Testing Toolkit: • Headline Warfare • Image Battlegrounds • Proposition Arenas • Product Name Thunderdomes The day I […]
TOP 10 winners for the Experts’ Choice Awards Merdeka TVC 2024
The advertising firms that submitted their TV commercials tried their best to make sure that the viewers were not only delighted but also grasped the message, which in this case, was the significance of Merdeka. Making a decision was difficult because all agencies submitted exceptional TVCs that fit the topic. The Merdeka TVCs 2024 edition […]
Dragons of Asia 2024 Finalists
These entrants & the brands represented, are Winners of Gold, Silver or Bronze Dragons, across all Categories in this year’s Dragons of Asia, Marketing Communications Recognition Programme Winners of the 2024 Dragons of Asia will be revealed on October 18 at the Awards Event in Kuala Lumpur and on: dragonsofasia.org In addition, Black Dragons Certificates, […]
Dragons of Malaysia 2024 Finalists
These entrants & the brands represented, are Winners of Gold, Silver or Bronze Dragons, across all Categories in this year’s Dragons of Malaysia, Marketing Communications Recognition Programme Winners of the 2024 Dragons of Malaysia will be revealed on October 18 at the Awards Event in Kuala Lumpur and on: dragonsofasia.org In addition, Black Dragons Certificates, […]
Kantar Survey: 3 in 4 Media Professionals See Need for Significant Media Reset
By The Malketeer Bridging the AI Skills Gap: The Future of Media Talent According to a new survey conducted by insights platform Kantar Media, nearly three-quarters (72%) of media professionals believe that the skillsets within their organisations need to be “significantly reset” to adapt to artificial intelligence (AI) and the rapidly evolving environment. But what does […]
The Future of In-Car Advertising
By The Malketeer Ford’s Controversial Patent Sparks Privacy Debate In a move that’s raising eyebrows across the automotive industry, Ford Motor Company has recently patented a system that could revolutionise—or perhaps intrude upon—the in-car experience. According to a report in MotorTrend, this innovative yet contentious technology aims to deliver personalised advertisements to drivers and passengers, utilising […]
Time and Fishermen Integrated Launch Malaysia’s First WiFi 7 Campaign for the Mass Market
Time, Malaysia’s most progressive ISP, is leading the way once again by launching WiFi 7, the next-generation wireless technology that promises faster speeds, greater device capacity, and more stable connections over a wider range. Time is the first telco in Malaysia to offer free WiFi 7 devices to its customers with their existing plans, signalling […]
Empowering Malaysian Indian Woman…
By Indhra Seghar Deepavali is approaching, and I’m stuck. The Malaysian Indian woman of substance. Docile housewife? Think again. CEO by day, cultural icon by night. Kolam at dawn. Board meeting at noon. Bharatanatyam at dusk. She doesn’t choose between modern and traditional. She owns both. Respect Her Duality. Celebrate Her Roots. Empower Her Voice. Honour Her Journey. […]
Malaysia’s Retail Sector Stumbles in Q2, Hopes for a Rebound in H2
By The Malketeer Sluggish Q2 Performance as Retail Growth Falls Short Malaysia’s retail industry experienced a significant slowdown in the second quarter of 2024, recording a mere 0.6% growth in retail sales compared to the same period in 2023, according to the latest Malaysia Retail Industry Report. This performance starkly contrasts with the 1.7% growth anticipated […]
Great Creative Ideas Are Like The Perfect Nasi Lemak
By The Malketeer Your Mamak Stall Moment is NOW! Malaysian marketing is at a crossroads. We face a choice. Continue as mere executors? Or rise as creative powerhouses? The answer is clear. It’s time to unleash our creative potential. We’ve Been Playing Small For too long, we’ve hidden behind data and spreadsheets. We’ve left creativity to […]
