Fishermen Integrated Leads Malaysia’s Success at APAC Effies with Durex Academy Win
Fishermen Integrated brought home a Silver at the Asia Pacific Effie Awards, marking a major milestone for the Malaysian creative industry. The win came for their work on the Durex Academy campaign, created in collaboration with Reckitt for Durex, the global leader in sexual health and wellbeing products. This victory is not only a first […]
Instagram Unveils Sweeping New Teen Privacy Measures
By The Malketeer A Step Forward or Another Well-Crafted PR Spin? In a world where digital footprints are formed before most teens can even fully comprehend their impact, Instagram’s latest privacy measures signal an attempt to safeguard under-18s. Meta’s social media giant is rolling out sweeping changes aimed at protecting its youngest users, but is this […]
A Journey of Faith & True Love In ‘Satu Hari Nanti’
iQIYI Continues To Step Up Local Entertainment Game With Brand Partnerships iQIYI, the leading streaming platform in Asia is excited to introduce its latest drama series SATU HARI NANTI as a special highlight for the month of September. This captivating series stars an impressive lineup of talented young actors, including Ezaidi Aziz, Eyka Farhana and […]
THE ROLE OF MEMORY
By Kunal Sinha “Humans might be made from stardust, but brands are made by memories.” – Jenni Romaniuk, Ehrenberg-Bass Institute Most consumer decisions are memory based. These decisions don’t not really happen when they are exposed to ads. They happen later, because brands have strategically placed memory retrieval cues across different customer touchpoints. For brands, their […]
World’s First Fossil Fuel Ad Ban Takes Effect in The Hague
By The Malketeer The Hague Leads Global Charge Against Climate Crisis In a groundbreaking move that signals a seismic shift in the fight against climate change, The Hague has become the pioneer in legislating against fossil fuel advertisements. This Dutch city is setting a precedent that could reshape the global advertising landscape and accelerate the transition […]
Virgin Active Exposes ‘Fakefluencers’ in Provocative Global Campaign
By The Malketeer Fitness Rebellion: Leave The Cult, Join The Club In a bold move that’s set to shake up the fitness industry, Virgin Active has launched a provocative global campaign that takes aim at the dark underbelly of wellness culture. The gym chain’s new initiative, “Leave the cult, join the club,” is a rallying cry […]
Scottish Government Targets Alcohol Ads as Death Toll Skyrockets!
By The Malketeer In a stunning turn of events, the Scottish government is taking aim at the advertising industry as alcohol-related deaths reach a 15-year high. Scotland’s Health Secretary Neil Gray dropped this bombshell in a recent update, leaving marketers and advertisers scrambling. The Sobering Stats Alcohol-related deaths in 2023: 1,277 (highest since 2008) Drug-related deaths […]
Why Food Brands Are Having a Fashion Moment
By The Malketeer From Cans to Catwalks In an era where consumer attention is increasingly fragmented, food and drink brands are stepping out of the kitchen and onto the runway. The unlikely marriage of sustenance and style is not just a fleeting trend, but a strategic move that’s redefining brand engagement. Let’s unpack why these collaborations […]
EPF’s Heartwarming Short Film Sparks Financial Literacy Conversation in Malaysia
By The Malketeer Making Financial Literacy A National Asset In a touching tribute to Merdeka and Malaysia Day, the Employees Provident Fund (EPF) has unveiled a poignant short film that does more than tug at heartstrings – it opens a crucial dialogue about financial literacy among Malaysians. A Mother’s Wisdom: The Story Behind “Boleh tak, Mak?” […]
Creating Content That Reflect Your Brand Values
It goes without saying that as a brand or business owner, having a complete understanding of what your brand represents or stands for is a must. Your customers can only resonate with your brand values if you truly understand and apply them in your day-to-day operations. According to Consumer Goods Technology, over 75% of shoppers […]
