Editor’s Note: Is there a case for unity in our industry?
The Malaysian advertising industry faces several challenges to unity, stemming from its diverse market, competitive nature, and rapidly evolving landscape. High Competition Among Agencies The ad industry is highly competitive, with many agencies—both local and international—jockeying for the same clients. This competition can create silos as agencies focus on outperforming rivals rather than collaborating, sometimes […]
HEINZ Serves Up Delicious Brand Loyalty with Superfan’s Wedding Surprise
By The Malketeer HEINZ Creates Ketchup Packet Jacket for Namesake Fan, Blending Personal Touch with Viral Marketing Potential In a heartwarming blend of brand devotion and matrimonial bliss, HEINZ has once again demonstrated its mastery of emotional marketing. The condiment giant recently made headlines by creating a unique wedding gift for a superfan whose name perfectly […]
How AI, Identity, and Clean Rooms are Redefining Marketing Success
By The Malketeer Will Your Brand be at the Forefront of this Revolution, or Will You be Playing Catch-Up? In the fast-paced world of digital marketing, a groundbreaking combination is emerging as the secret weapon for savvy brands. This powerful trinity of artificial intelligence (AI), identity resolution, and data clean rooms is revolutionising how companies connect […]
The Mural Magic That’s Transforming Malaysia’s Rivers Under A Blazing 45 Degree Celsius Heatwave
By The Malketeer Muma and Shielder Champion River Conservation Through Art In the scorching heat of Muar and Kulai in the state of Johore, a group of young artists are wielding their brushes with purpose. Their canvas? The walls of local businesses. Their mission? To paint a vivid reminder of the critical role rivers play in […]
MARKETING Weekender – Issue 417
Read issue 417 now! WEB: http://hams.top/417 PDF: http://hams.top/417w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Melting Down Knives To Build A Better Future For UK’s Mat Rempits!
By The Malketeer Gymshark Is Building Free Outdoor Street Gyms In a jaw-dropping move that’s sending shockwaves through both the fitness and social justice communities, Gymshark is taking on knife crime in a way you’ve never seen before. The popular gym-focused brand is literally melting down weapons to build a better future for UK’s youth. But […]
Marketers Thriving in the Face of Brutal Adversity
By The Malketeer Why Resilience is the Ultimate Weapon for Today’s Marketers In the high-stakes world of marketing, one trait can make or break a career: resilience. Today’s marketers face immense challenges—transforming from creative strategists into critical drivers of business success. With responsibility soaring, so does the pressure, making indomitable resilience a marketer’s most valuable asset. […]
Unleashing the Powerhouse of Curiosity in Advertising
By The Malketeer Unlock the Billion-Dollar Marketing Hack That’s Hiding in Plain Sight! In the cutthroat world of marketing, everyone’s searching for that elusive edge. But what if the most powerful tool in your arsenal isn’t some fancy AI algorithm or big data analysis? What if it’s something as simple as… curiosity? The Curiosity Conundrum: Why […]
Attention is the New Mantra In Advertising
By The Malketeer You Won’t Believe How This One Metric Is Reshaping the Entire Advertising Industry! In the fast-paced world of advertising, a revolution is quietly unfolding. It’s not about flashy new technologies or groundbreaking creative concepts. Instead, it’s all about something far more fundamental: ATTENTION. Yes, you read that right. The industry is buzzing about […]
The ‘Lorem Ipsum’ Rebellion: When Mistakes Become Masterstrokes
By The Malketeer Mistakes Can Be Manufactured For Instant Engagement In the heart of London’s trendy Shoreditch, a billboard stands tall, proudly displaying… a mistake? Yes, you read that right. Swiss brand building platform Frontify has launched its first-ever out-of-home campaign with a glaring error, and it’s turning heads for all the right reasons. What Does […]
