Shocking Truth: 72% of Consumers Invite Brands into their Sacred Rituals!
By The Malketeer Brands that Master the Art of Ritual Creation will be Writing Tomorrow’s Success Stories In a world where marketers constantly seek the holy grail of consumer connection, a groundbreaking study has uncovered a startling revelation: rituals might just be the secret condiment brands have been searching for. Recent research conducted by WARC Advisory […]
TikTok’s Tune Change: From Streaming Rival to Music App Ally
By The Malketeer TikTok Music Goes Offline on 28 November, 2024 TikTok has announced plans to shut down its music streaming service. This move marks the end of a bold experiment to challenge industry giants like Spotify and Apple Music, while simultaneously signalling a strategic pivot in TikTok’s approach to the music industry. The Final Countdown […]
The 7 Shocking Blunders That Cost Nike Billions
By The Malketeer The Brand that wrote the Iconic Book on Emotional Branding with “Just Do It” seemed to have Forgotten Its own Playbook In a stunning turn of events, Nike‘s CEO John Donahoe is stepping down after a disastrous four-year tenure that saw the sportswear giant stumble from one strategic misstep to another. But what […]
Brands as Bridge Builders: Uniting Malaysia’s Diverse Communities Through Marketing
By The Malketeer Humanising and Normalising Tensions, and Politically Sown Divisions In a nation celebrated for its rich tapestry of cultures, religions, and ethnicities, Malaysian brands are discovering a unique opportunity—and responsibility—to foster unity amidst diversity. Recent trends suggest that companies can play a pivotal role in bridging societal gaps while simultaneously enhancing their market position. […]
CHANGES IN CONSUMER BEHAVIOUR: PENT-UP DEMAND
By Kunal Sinha The world has FOMO fever. Post-pandemic, we crave experiences, more than anything else. We must all head out every long weekend, in the same direction. Traffic on the North-South highway during the weekend of September 12-14 was nightmarish, forcing Penang Chief Minister Chow Kon Yeow to miss two official engagements. A four-hour […]
This Bangalore Startup is Rewriting the Marketing Playbook—and Big Agencies are Running Scared!
By The Malketeer Early, is Revolutionising Startup Growth Strategies—and Why Malaysian Entrepreneurs Should Take Note In today’s competitive landscape, where many startups struggle to make their mark, traditional marketing approaches often fall flat. Enter Early, a fresh and fearless player that’s rewriting the rules of the game for emerging businesses. Born in the heart of India’s […]
How Malaysian Broadcasters Can Pitch TV’s Reach and Impact at a Fraction of the Traditional Cost to SMEs
By The Malketeer Follow ITV’s Lead in Marketing TV Advertising for SMEs with Generative AI In a groundbreaking move, ITV is set to transform the landscape of television advertising in the United Kingdom, making it more accessible to small and medium enterprises (SMEs) through the power of generative AI. This innovative approach promises to democratise TV […]
Powerwell Shaves the Way for Cancer Research: “Bald & Beautiful 5.0” Fundraiser
By The Malketeer The Most Electrifying Solutions Come from the Heart In a bold move that goes beyond its electrical expertise, ACE Market-listed Powerwell Holdings Bhd is plugging into a different kind of power – the power of community and compassion. The company is set to illuminate the path to cancer research with its upcoming “Bald […]
Media Prima Audio: Revolutionizing Brand Engagement Through Music and Experiential Marketing
Hot FM, Malaysia’s No.1 radio station, and Fly FM are leading the charge in creating immersive experiences for listeners, providing unparalleled opportunities for brands to connect with highly engaged and diverse audiences. Hot FM marked a milestone with the Bekpes Hot 5km Fun Run, followed by the Malaysia Paling Best Piknik on September 15th, attracting […]
THE TURNING POINT
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation. We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc. Media specialists have diversified, but with more options comes the challenge […]
