Editor’s Note: Fog of War upends marketing
Whether we like it or not, the catastrophes in the Middle East are uppermost in the minds of everyone. How does the fog of war affect the business of marketing, you ask? Well, marketing is about winning minds and hearts, and you can’t do that without merging with reality. Brands that ignore this zeitgeist will […]
Your Brand Could Be the Next Viral Chinese New Year Ad
The festive seasons present a relentless wave of uniformity, and standing out is no longer just an aspiration—it’s an essential requirement. Your goal should be to create one of the most memorable and beloved festive ads. Anything less? Simply won’t do. Astro’s Golden Opportunity Your gateway to CNY success, Astro presents a remarkable opportunity—consider it […]
The haunting 74% and our future
By Sandeep Joseph “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”- John Wanamaker, marketing pioneer, made 100 years ago It’s the share of digital in Malaysia’s total media mix. And it’s way too much, in my book. Forget the fact that other countries around the world […]
READY TO OWN THE STREETS?
Traffic jams. The bane of ordinary Malaysians, a boon for marketers. With Malaysians spending an average of 44 hours a month in traffic, and probably double that in environments with screen media, Out of Home (OOH) media is tapping into a literally captive audience. And Visual Retale is changing the game. Once a 3D projections […]
It’s Time To Talk, Malaysia. Are You Ready To Join The Conversation?
By The Malketeer Let’s Inspire Through Conversations, Not Slides Amidst the bustling streets and towns of Malaysia , where the aroma of street food fills the air and the symphony of languages weaves together, something exciting is brewing in Malaysian marketing. It’s time to put aside those tired PowerPoint slides and rediscover a tool as timeless […]
YouTube’s Ad Apocalypse: Is TikTok About to Dethrone the Video Giant in Malaysia?
By The Malketeer By Introducing Unskippable Ads that Can Last Up to 60 Seconds, Youtube has Stirred User Frustration YouTube’s recent shift toward an aggressive ad model, with an uptick in unskippable ads, may be inadvertently driving its audience to its fiercest competitor—TikTok. As the rivalry for viewer attention heats up, it begs the question: could […]
Astro enhances accessibility to content for the visually impaired with Dari Mata Turun Ke Hati
Astro has and continues to signal its intent of championing inclusivity. Past efforts have seen Astro collaborate with the Malaysian Association for the Blind during the month of Merdeka. The initiative brought Miss Nurin Amalin binti Ishak, a para athlete who has been blind since she was 10 years old to feel the braille of […]
Trailblazing an AI-SEAN Renaissance: Transformation Beyond Adaptation
By Claudian Navin Stanislaus There’s a familiar rhythm to Malaysian mornings. A gentle symphony of clinking cups, the rich aroma of nasi lemak, and murmurs of gossip from early risers on their morning walk. It’s in these serene moments; just before the engines of the economy roar into life, clarity can often be found. Beneath […]
MARKETING Weekender – Issue 418
Read issue 418 now! WEB: http://hams.top/418 PDF: http://hams.top/418w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Unicom Marketing and Jaya Media Introduce LED Advertising Trucks to Extend Coverage in Borneo
Minister of Communications, YB Tuan Ahmad Fahmi bin Mohamed Fadzil, has Officially Launched the LED Truck at the Sabah International Convention Centre in Conjunction with Malaysia Day Pesta Seni Unicom Marketing, in collaboration with Jaya Media, is excited to announce the official launch of its revolutionary 15-foot LED truck, designed to transform the advertising landscape […]
