How Amazon, Google, and Meta Are Devouring Your Ad Dollars
By The Malketeer Are We Witnessing The Birth Of An Unassailable Digital Advertising Oligopoly? In an era where digital advertising reigns supreme, three tech behemoths are tightening their grip on the global ad market, leaving smaller players gasping for precious air. As we dive into the latest forecasts from WARC, it’s crystal clear that the advertising […]
Programmatic Trailers Debut In Malaysian Cinemas, Transforming Film Promotion!
By The Malketeer Astro Shaw Breaks New Ground with Multiple Programmatic Cinema Ads for “Baik Punya Ah Long” In a groundbreaking move that’s set to redefine movie marketing, Astro Shaw is introducing Malaysia’s first-ever programmatic cinema ads for their upcoming two-hour film, “Baik Punya Ah Long.” This innovative strategy is not just turning heads – it’s […]
Luqman Podolski Schools Malaysians For Klook’s 10th Birthday
Klook, Asia’s leading travel and experiences platform, has teamed up with Malaysian artist Luqman Podolski to unveil its latest music video, ‘Klook World Kelas.’ The music video celebrates Klook’s 10th birthday, aligning with Malaysia’s 67th Merdeka Day. Luqman, who started off as a content creator with over 2 million followers on social, is known for […]
Simon Cowell’s Sharp Tongue Now Ensures Your Domino’s Pizza is Perfect
By The Malketeer Simon’s New Role: Pizza Quality Control The man who once made or broke singing careers is now making or breaking pizza orders. Domino’s has enlisted the famously blunt Simon Cowell to sit behind a metal kitchen counter, judging the quality of their pizzas. The Rise of the “Quality Captain” In a bid to […]
Netflix Dominates the Streaming Game with a Staggering 150% Increase in Ad Sales
By The Malketeer Exclusive Insights into Netflix’s Advertising Takeover Strategy In a surprising turn of events, Netflix has emerged as a major player in the advertising landscape, boasting a staggering 150% increase in ad sales for its second upfront negotiations. This meteoric rise has sent shockwaves through the industry, leaving competitors scrambling to keep up. The […]
Lee Kum Kee Spices Up Gen Z Appeal with Saucy Spotify Playlist and Twitch Takeover
By The Malketeer Brand’s Willingness to Age Down and Experiment with Innovative Marketing Strategies to Spark Engagement In a brilliant move to captivate younger audiences, the 135-year-old global brand Lee Kum Kee is embracing a fresh, Gen Z-friendly approach to marketing. The company’s latest campaign aims to blend nostalgia with a “spicy twist,” leveraging the power […]
Forget the Politicians. It’s Time for the Real Nation-Builders to Step Up.
By The Malketeer How Ad Agencies Will Make Malaysia the Next Superpower – And It’s Not What You Think! As Malaysia gears up to celebrate 67 years of independence, a groundbreaking idea is spreading like wildfire, more viral than the latest TikTok trend. This Merdeka, we’re about to discover that the key to turning Malaysia into […]
Nando’s Tells Malaysians It’s OK for You to be You
Nando’s has announced the launch of That’s a Nando’s Thing, a new regional brand platform and campaign that celebrates the uniqueness of Nando’s dining experience. Done in collaboration with Chariot Agency, the campaign taps into a phrase we have all heard but gave little thought to – “What would people say?” Whether uttered by well-meaning […]
Why Malaysian Brands Must Rethink Their Profit Strategy
By The Malketeer Pivot or Risk Being Undercut By Nimble Competitors In the past few years, Malaysian consumers have become all too familiar with the rising costs of everyday goods and services. From groceries to gadgets, prices have steadily climbed, often outpacing wage growth. Many brands have cleverly leveraged this inflationary environment to boost their […]
Giant Pink Cat Purrs Over London’s Busiest Station!
By The Malketeer Could Malaysia’s Own HypnoTiger Moment Be Next? In a jaw-dropping display where technology meets environmental activism, commuters at London’s Waterloo Station were stopped in their tracks by an unexpected feline friend. A massive, pink holographic cat materialised under the station’s main information board, catching the eye and capturing the imagination of thousands passing […]
