Media Prima Stays Resilient; Delivers Decent FY24 Performance Amid Economic Headwinds
Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s largest integrated media group, announced its results for the financial year (“FY24”) and fourth quarter ended 30 June 2024 (“4QFY24”). Despite a challenging economic environment, Media Prima continued to stay resilient, achieving a revenue of RM844.0 million for FY24. The Group recorded a normalised profit after […]
Rise Malaysia: Uniting Diversity in Expertise and Spirit
At the vibrant heart of Southeast Asia, the Golden Chersonese (Golden Peninsula) was a fabulous land of gold known to Greek and Roman geographers in classical times. More than just a dot on some ancient maps, this land has long been a bustling nexus of global trade – radiating opportunity and hope. This land was […]
MBCS & MILO Raise The Malaysia Boleh Spirit This Merdeka & Malaysia Day
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, and MILO Malaysia have released a campaign to commemorate the upcoming Merdeka and Malaysia Day celebrations. The campaign that launched with a brand film and MILO Truck activation and contest, urges Malaysians to embrace the spirit of ‘Malaysia Boleh (the Malaysia can-do attitude), supported […]
Invictus Blue Shines as the Local Powerhouse at the 2024 Malaysia Media Specialist Awards
Invictus Blue proudly secured multiple accolades at the 2024 Malaysia Media Specialist Awards (MSA Awards 2024), including a coveted Gold Medal in Artificial Intelligence, a Gold Medal in Branded Content, and three Silver Medals in the e-commerce, TV/Video, and MSA for Good categories. These achievements crystallize Invictus Blue’s position as one of the country’s leading […]
Watch Taylor’s Merdeka and Malaysia Day Films That Are Reigniting Our Boleh Spirit!
By The Malketeer Taylor’s University Bravely Tackles National Identity In a daring reimagination of Malaysia’s Merdeka and Malaysia Day celebrations, Taylor’s University has taken a bold step into the realm of national introspection with two evocative short films. These films do more than just entertain—they challenge Malaysians to reconnect with the essence of their national identity, […]
MCMC Claps Back at Tech Giants
By The Malketeer MCMC vs. Tech Giants: The Clash Over Social Media Licences The Malaysian Communications and Multimedia Commission (MCMC) has fiercely denied allegations made by the Asia Internet Coalition (AIC), a group representing major tech giants like Google, Meta, and X. These companies recently published an open letter to Prime Minister Anwar Ibrahim, urging a […]
Nike’s ‘Winning is Winning’ Spot Proves Paralympians Are No Different
By The Malketeer Breaking Boundaries: Nike’s Gritty Celebration of Paralympians As the world gears up for the highly anticipated Paralympic Games in Paris, Nike has unveiled a powerful new campaign titled ‘Winning is Winning.’ This latest spot, a gritty 30-second film, is a follow-up to Nike’s recent Olympic-themed blockbuster ‘Winning isn’t for everyone,’ but this time […]
CelcomDigi Shines A Spotlight on Malaysia’s Next Generation of Nation Builders
Did you know? By 2025, almost half of Malaysia’s workforce will consist of millennials and Gen Zs. What does that mean for our nation’s future? In conjunction with this year’s National Day theme of Jiwa Merdeka, CelcomDigi’s One Team – M&C Saatchi and Naga DDB Tribal – has partnered up with young Malaysians who are […]
Australians Gain ‘Right to Disconnect’ After Hours Including Advertising Professionals
By The Malketeer Hailed As A Significant Step Towards Improving Work-Life Balance Australia has introduced a “right to disconnect” law that offers a sigh of relief to employees feeling pressured to stay connected to their work even after clocking out. This new legislation allows workers to ignore calls, emails, and messages from their employers after work […]
Astro Radio’s digital revolution and how it is thriving in the modern age
The one thing Priya Dharshini Prabakaran hates hearing the most is: “Radio is dead!” She can’t help but giggle every time she hears those three words because it is something many people continue to say, even though the facts indicate otherwise. As Astro Audio director and someone in the business for over a decade, Priya […]
