MARKETING Weekender – Issue 416
Read issue 416 now! WEB: http://hams.top/416 PDF: http://hams.top/416w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Why Advertisers Are Rethinking the Small Screen and Embracing Connected TV
By The Malketeer TV’s Surprising Comeback in Malaysia In a digital era where smartphones and streaming services dominate, traditional television is making an unexpected and powerful resurgence in Malaysia. New data reveals that savvy advertisers are beginning to recognise the enduring value of TV, both in its traditional and connected forms, as they navigate an increasingly […]
The Brief Fatigue Killer
By The Malketeer The Silent Killer of Creative Energy in Malaysia’s Ad Industry In Malaysia’s fast-paced advertising landscape, marketing fatigue, ad fatigue, thinking fatigue, and banner blindness are becoming familiar terms. They represent the growing indifference of consumers who are constantly bombarded with ads. While the industry often focuses on the viewer’s fatigue, there’s a more […]
Prudential Unveils The Dream Creator: An AI Installation at ArtScience Museum
Prudential Singapore, in collaboration with AI CREATE, is excited to announce the launch of “The Dream Creator”, an innovative AI-driven interactive installation at the ArtScience Museum. The installation will be part of the ‘In the Ether – A Festival of Technology and Innovation,’ running from September 1 to 30, 2024. “The Dream Creator” invites visitors […]
Skribble Malaysia Launches Strategic Asia Marketing Alliance (SAMA)
Skribble, an award winning 360-degree solutions provider that covers martech, digital, business consultancy and social media officially launches Strategic Asia Marketing Alliance (SAMA), an alliance of reputable creative agencies throughout APAC today. SAMA was formed by Skribble and its regional partners to address the evolving challenges faced by marketing agencies in the APAC region. The […]
MBCS & AIA Malaysia Encourage All Malaysians To “Rethink Healthy”
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has launched a new brand campaign for AIA Malaysia, in line with the leading insurer’s purpose of empowering all Malaysians to live Healthier, Longer, Better Lives. Launched in July, the AIA #RethinkHealthy campaign aims to challenge stereotypes around health and reframe what it means […]
These Films Are Tugging the Nation’s Heart!
By The Malketeer Touching The Very Soul of What It Means To Be A Malaysian As Malaysians gear up to celebrate their National Day and Malaysia Day celebrations on 31 August and 16 September respectively, a wave of heartwarming short films are sweeping across the nation, captivating audiences and rekindling the spirit of unity. These aren’t […]
The Bitter Taste of Boycott for Starbucks in Malaysia
By The Malketeer A Perfect Storm of Boycotts, Financial Struggles, Rising Local Competition In the bustling coffee landscape of Malaysia, a storm is brewing that threatens to upend the longtime dominance of a global giant. Starbucks, the Seattle-born coffeehouse chain that has become synonymous with premium coffee worldwide, finds itself at the centre of a perfect […]
The Untold Playbook of Kraft Heinz’s Todd Kaplan
By The Malketeer 20 Game-Changing Mantras to Dominate the Marketing World Todd Kaplan, the new Chief Marketing Officer of North America for Kraft Heinz, has carved out a remarkable career in the marketing world. With nearly two decades at PepsiCo and now at the helm of Kraft Heinz’s marketing strategy, Kaplan has honed a unique approach […]
Channelling Your Brand Ethos in Marketing
In today’s day and age, having a clear and consistent brand voice is vital for any business to succeed in the oversaturated market. While taking the seemingly easier route of constantly hopping on trends and hashtags may sound enticing at first and somewhat easier to execute, nothing could be farther from the truth. In reality, […]
