4 more judges join APPIES Malaysia Panel
As we gear up for The APPIES Marketing Campaigns Festival 2024 next week, the organisers have added more judges to the Panel in view of the increased number of entries this year. Registrations are now open for delegates to witness over 150 presentations over two days, July 11 & July 12. The APPIES is the […]
7DAYS and Naga DDB Tribal Launches ‘Gandingan Tergempak Malaysia’ To Promote Double Cream Flavours
As a melting pot of cultures, Malaysians are no strangers to enjoying mixed food. From kopi cham to soya cincau, the love for mixing things together comes from the belief that fun and happiness lies in the mix. When two things that are seemingly different come together, greatness is made. That is why for the […]
How Olfactory Branding is Reshaping Today’s Marketing
By The Malketeer The Nostalgic Roots of Scent Marketing Long before “olfactory branding” became a buzzword, the power of scent in commerce was already evident. As a primary school student in the 1960s, I vividly recall the travelling coffee sellers who would visit rural towns and kampungs. These entrepreneurial individuals, astride their motorcycles, would grind coffee […]
Meme-ocracy: How Viral Videos Are Hijacking Our Elections
By The Malketeer In an era where memes can make or break reputations overnight, politicians are now shamelessly exploiting viral sensations to attract voters. The recent campaign video by Pakatan Harapan’s Dr. Joohari Ariffin for the Sungai Bakap by-election scheduled for 6 July 2024 epitomises this troubling trend, as he brazenly reimagines the infamous “one by […]
Malaysia’s Biggest Kidpreneur Programme, Goodday KidSTART 2.0, Empowers Next Generation
Goodday Milk is proud to announce the conclusion of Malaysia’s Biggest Kidpreneur Programme KidSTART 2.0 campaign, with the spotlight on the top winner, 9-years-old Lee Yumi, who wowed the judges and audiences alike with their ‘OnBoard: School Bus System’, bringing home RM20,000 to make her idea come to life. Supported by the Ministry of Education […]
d Conference & d Awards honour digital excellence
After a year of diligently advancing Malaysia’s digital evolution, industry players let their hair down at d Awards 2024 and were feted for their talent and creativity. The annual event, organised by Malaysian Digital Association (MDA) in tandem with d Conference, was held on June 21 at Connexion Conference & Event Centre, Nexus, Bangsar South. […]
Stephanie Foong is the new Chief Investment Officer for IPG Mediabrands Malaysia
IPG Mediabrands Malaysia has announced the appointment of Stephanie Foong as Chief Investment Officer of IPG Mediabrands Malaysia. Stephanie’s appointment follows the leadership transition of Fan Chen Yip, the previous Chief Investment Officer, who departs to pursue new opportunities. Effective immediately, Stephanie will step into the role of Chief Investment Officer, responsible for all legacy […]
From Olympic Fumble to Retail Triumph: How Mydin Scored Gold
By The Malketeer The Olympic Uniform Debacle In the age of social media, the line between national representation and corporate opportunism has never been thinner. The recent debacle surrounding Malaysia’s official Olympic attire for the 2024 Paris Games serves as a master-class in how not to launch a national brand – and how a savvy retailer […]
Dragon-Slayer Nadeswaran not allowed near APPIES 2024
Popular columnist R. Nadeswaran (aka Citizen Nades) is merciless in his style of investigative journalism. He looks as dangerous as his brutal exposés. The threatening look in his red-hot eyes will chill you to the bone. But however much we love or loathe him, for his scoops, he’s been barred from our event. Because our […]
“A brand is no longer what the brand says, it’s what consumers tell each other what it is.”
By Delani Philips When Linda Hassan started working for Burger King many years ago, she didn’t have a career in marketing in mind. “I studied food science at the University of Nottingham because I had always wanted to be in the food industry. So when I joined Burger King, I was doing things like quality […]
