Why 74% is not a good number
Fan Chen Yip is a good man, but he doesn’t bring good news. I was reading a news article dated late June 2024 where he and IPG projected digital ad spend to be 74% of all ad spend in Malaysia for 2024. That’s an adex value of rm 6.7 billion from a total of rm […]
Marketing to customers is now about Marketing to AI!
Industry experts predict that within the next five years, 90% of online content will be created or inspired by AI, adding an estimated $16 trillion to the global economy. AI Maximalists vs. AI Sceptics AI maximalists foresee a future where AI surpasses human capabilities, and AI sceptics doubt the effectiveness and reliability of AI technologies. […]
J Matthews has left the building. RIP.
Around the same time I stepped onto the stage at the Eastin Hotel for the opening of APPIES Malaysia 2024, my dear friend and industry partner J Matthews passed away peacefully at home. The news of his passing reverberated throughout the region, as his story was all about serving the advertising industry and beyond. His […]
TikTok e-commerce grows fourfold in ASEAN, narrows gap with Shopee
TikTok, the viral short video app owned by China’s ByteDance, is becoming one of the largest e-commerce platforms in Southeast Asia, a market long dominated by local players like Shopee and Alibaba’s Lazada, an annual study released Tuesday showed. The app’s e-commerce platform TikTok Shop increased its gross merchandise volume (GMV) nearly fourfold from $4.4 […]
Shell and GrowthOps Invite Malaysians on a Quest for More
Shell is embarking on a thrilling quest for more with its latest nationwide campaign in Malaysia, “Kembara Lebih Jauh” (“Quest for More”). The campaign stars Malaysian film icon Remy Ishak as Roger Hensem, a family man who epitomises the spirit of adventure in his everyday life. In the engaging feature film, Roger’s quest leads him through […]
Antsomi Launches Antsomi CDP 365 on LINE OA in Thailand, Partnering with H+ Thailand for Local Support
Antsomi, a regional marketing technology company, is excited to announce the launch of Antsomi CDP 365 on LINE OA, its innovative solution designed for marketing on top of the LINE messaging platform via brands’ LINE Official Account (OA) in the Thai market. This strategic launch is in collaboration with H+ Thailand, and will be part […]
Malaysia’s SVoD Penetration Set to Soar by 2028
By The Malketeer The digital entertainment landscape in Malaysia is on the cusp of a significant transformation, according to recent forecasts by GlobalData. As the nation embraces the streaming era, Subscription Video-on-Demand (SVoD) services are poised to become a staple in Malaysian households. A Surge in Streaming: From 26% to 43% in Five Years GlobalData’s Malaysia […]
CelcomDigi Unveils Game-Changer AI Experience Centre
By The Malketeer In a groundbreaking move set to redefine Malaysia’s technological landscape, CelcomDigi Berhad has launched its state-of-the-art AI Experience Centre (AiX). This innovative hub promises to be a game-changer in the realm of digital solutions, fostering cross-industry collaborations and pushing the boundaries of emerging technologies. As Malaysia races to keep pace with global technological […]
Crafting Brand Essence in a Nutshell
By The Malketeer The Slogan Dilemma Few tasks are as deceptively challenging as creating a memorable brand slogan. It’s an exercise in distillation, demanding marketers to compress a brand’s complex identity into a handful of potent words. This process is akin to cramming the universe into a thimble – a seemingly impossible feat that nonetheless must […]
MARKETING Weekender – Issue 411
Read issue 411 now! WEB: http://hams.top/411 PDF: http://hams.top/411w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
