Google Launches Advertising Revenue Lab Malaysia to Accelerate Digital News
Google today announced the launch of the Google News Initiative’s Advertising Revenue Lab Malaysia, supported by the Ministry of Communications. This comprehensive program is designed to empower small and medium-sized news publishers in Malaysia and equip local newsrooms with the tools and knowledge to thrive in the evolving media landscape. The Advertising Revenue Lab Malaysia […]
Unifi TV Brings Olympic Spirit to Malaysian Homes: Free Broadcast of Paris 2024 Games
By The Malketeer A Gateway to Olympic Glory In an exciting development for sports enthusiasts across Malaysia, Unifi TV has been officially announced as a broadcaster for the Olympic Games Paris 2024. From July 24 to August 12, 2024, viewers will be treated to comprehensive coverage of the world’s most prestigious sporting event through the Unifi […]
Aleph Group Expands Global Footprint With Entravision’s Acquisition
Aleph Group has completed its acquisition of Entravision Global Partners (EGP), the digital commercial partnership business unit of Entravision Communications Corporation. Its Chief Executive Officer and Founder, Gaston Taratuta said this acquisition perfectly complements its existing global network with Entravision’s deep roots in key Central America and Asia Pacific (APAC) markets. “Aleph is now the […]
George Town Festival’s Lesson on Inclusivity
By The Malketeer A Misstep in Representation In an era where cultural sensitivity and inclusivity are paramount, even well-intentioned initiatives can inadvertently stumble. The George Town Festival 2024 (GTF), organised by Kerson Media Global Sdn Bhd, recently found itself in hot water for omitting Malay culture from its promotional videos. The omission sparked an outcry, leading […]
Advertising Revenues Projected to Reach US$1 Trillion by 2026
By The Malketeer PwC’s Global Entertainment & Media Industry Outlook 2024-28 The global entertainment and media (E&M) industry continues to defy economic headwinds, showcasing remarkable resilience and growth. According to PwC’s Global Entertainment & Media Outlook 2024-28, the industry is on track to hit a significant milestone, with advertising revenues projected to reach US$1 trillion by […]
Carsome Secures RM100 Million Financing Facility From AmBank
CARSOME Group (“CARSOME”) has secured RM100 million in financing facility from AmBank Group to expand its liquidity and bolster its capacity for future growth. Established in 2015, CARSOME has made rapid strides in the business landscape and is now Southeast Asia’s largest integrated car e-commerce platform. CARSOME’s end-to-end ecosystem has significantly expanded through its comprehensive […]
How Malaysia’s New PR Society Could Reshape Public Discourse
By The Malketeer Beyond Press Releases The Public Relations Practitioners Society of Malaysia (PRactitioners) was officially launched on 16 July by Communications Minister Fahmi Fadzil, marking a significant milestone for the PR industry in Malaysia. This new society aims to elevate the profession by fostering ethical practices, knowledge sharing, and continuous professional development. A Strong Start […]
SKYROCKET YOUR B2B SALES WITH AI POWER ENGINEERING
Supercharge your performance with AI in this hands-on workshop delivered by Indhran Indharseghar. Starting his AI journey in 2018 as CMO of a Houston-based AI solutions provider, Indhran is a Google Certified Generative AI Fundamentals practitioner with a private client list that includes billion-dollar brands such as P&G, Citibank, DHL, Shell, and Tata. Indhran has […]
How This Drove 184 Marketing Presentations Into Four Halls Over Two Days!
The annual APPIES Marketing Campaigns Festival was the biggest ever this year! This is the ninth year for APPIES Malaysia and the mission to develop talent and highlight great marketing campaigns in a Live presentation setting remains the unique hallmark of this event. Nowhere can you get an overview of so many campaigns in one […]
This will peak your interest
Last weekend was a long one. But I never imagined I’d be rummaging around for good interest rates with my savings. Of late, bank interest rates have been on a painful low, so I decided to see where I could get more bang (bank) for my buck. I don’t have the hundreds of thousands like […]
