Has the Big Idea Lost Its Crown in Our Creative Chaos?
By The Malketeer The Crumbling Throne: Death of the Eureka Moment? In the cyclone of our modern creative landscape, a heretical question emerges: Has the almighty ‘idea’ finally been dethroned? As we hurtle through a digital revolution that’s left our creative norms in tatters, it’s time we challenge our devotion to the cult of ideation. Traditionally, […]
Why single keyword ad groups still matter in 2024
Interview 10 Google Ads experts and nine of them will tell you that themed ad groups (a.k.a. Hagakure) are the best way to build search campaigns. I’m the 10th. I’ve been publicly standing up for single keyword ad groups (SKAGs) for some time now – though I’ll admit it is a controversial take. Most recently, I […]
Government Signals Tough Stance on Social Media Platforms
By The Malketeer Communications Minister Fahmi Fadzil has issued a stern warning to social media platforms, hinting at imminent and “very firm” action to address growing concerns about online safety in Malaysia. A Call for Responsibility Speaking at the Jiwa Merdeka programme, Fahmi stressed on the need for all social media platforms to take responsibility in […]
Lessons from Microsoft’s Paralysing Global IT Outage
By The Malketeer Crisis Management and Reputation Protection In an era where technology underpins nearly every aspect of our lives, last week’s Microsoft Windows outage serves as a stark reminder of our vulnerability to digital disruptions. This incident, which affected everything from air travel, broadcasting, banking to healthcare systems, offers critical lessons for communication professionals in […]
The Thin Line Between Charity and Controversy
By The Malketeer When Good Intentions Meet Cultural Sensitivities In the unpredictable realm of Malaysian politics and social responsibility, good intentions can sometimes lead to unexpected controversies. The recent uproar surrounding Amanah Wanita Chief Datuk Aiman Athirah Sabu’s appearance at a charity event sponsored by Tiger Beer highlights the delicate balance between corporate social responsibility (CSR) […]
Setia Unveils a Visionary Brand Rededication in Celebration of its Golden Jubilee
Marking its 50th anniversary, Setia has adopted the theme of “Shaping Spaces That Shape Us All,” along with a refreshed visual identity in a bid to showcase the Group’s commitment to developing homes and thoughtful spaces that embody the Live, Learn, Work, Play for its customers, Citizen Setia. Developed by newly appointed creative partner Naga […]
DASHING Nurtures Future Champions On Global Sports Stage
DASHING, Malaysia’s leading brand in men’s perfume and deodorant has introduced the “DASHING Bump-It!” campaign. This digital initiative is designed to inspire and unite Malaysians in supporting our athletes as they strive for global glory in sports. A statement from the company says, “We believe in the power of sports to bring people together and […]
Adidas Faces Backlash Over Bella Hadid Campaign: A Clash of History and Marketing
By The Malketeer Relaunched 1972 Munich Olympics Sneaker In a move that has stirred controversy in the fashion and sports worlds, Adidas has found itself at the centre of a heated debate over its choice of model for a recent sneaker campaign. The sportswear giant’s decision to feature Palestinian-American supermodel Bella Hadid in advertisements for its […]
Toyota Motor Asia Launches “Start Your Impossible” Campaign: Celebrating Athletes as Dual Heroes
By The Malketeer 9 of the 11 Athletes Competing in Paris Olympics In a bold move to inspire and uplift, Toyota Motor Asia has unveiled the latest phase of their global corporate initiative, “Start Your Impossible.” Partnering with Dentsu Creative Singapore, this campaign shines a spotlight on 11 remarkable Global Team Toyota Athletes (GTTA) from Asia, […]
8 Gold, 13 Silver and 10 Bronze winners announced for APPIES 2024!
After nine years, the annual APPIES Malaysia 2024 has raised the bar for excellence. There are fewer Gold given out this year, amidst a larger field of campaign submissions. After two full days of high-powered judging by more than 20 senior marketers, 182 stage presentations and 108 contenders, the organisers of The APPIES Malaysia Marketing […]
