Untold Stories of Struggling Malaysian Journalists
By The Malketeer An Open Letter Exposes Industry Woes In a heartfelt open letter published in Focus Malaysia (25 July) to the Malaysian government, a self-described “B40 Journalist” has laid bare the dire circumstances facing many of the country’s media professionals. The letter, which has been circulating in journalism circles, paints a grim picture of an […]
Google’s Cookie U-Turn: A Bittersweet News for Digital Advertising
By The Malketeer Was Eliminating Third-Party Cookies A Strategic Mistake? In a stunning reversal that has sent shockwaves through the marketing and advertising world, Google has abandoned its long-standing plan to phase out third-party cookies from its Chrome browser. This decision, while appeasing advertisers, has left privacy advocates and many companies scrambling to reassess their strategies. […]
“Lick Responsibly!”- A Tropical Twist on OOH Advertising as London Heats Up
By The Malketeer Oatly and Malibu Shake Up London with Boozy Soft Serve Launch In a bold move that’s turning heads across the capital, Oatly and Malibu have joined forces to introduce their latest brand collaboration: Piña Oatlada. The launch campaign, featuring a giant pineapple-shaped cement mixer, is turning heads in the marketing world and beyond. […]
Five Mind-Blowing Storytelling Hacks that’ll make Your Brand Go Viral
By The Malketeer Unleashing Bold Storytelling in the Platform Age In a world where attention spans are shorter than a TikTok video, brands are scrambling to capture eyeballs. But fear not, marketing maestros! iProspect, a leading global digital performance marketing agency, in its latest thought leadership report, “Future of Storytelling: Bold Storytelling in the Platform Age,” […]
Trust in Turbulent Times: Malaysia’s Surprising Rise in Global Rankings
By The Malketeer Edelman Survey Ranks Malaysia as the 7th Most Trusted Nation In an era where trust seems to be an increasingly rare commodity, Malaysia has emerged as a beacon of hope. The latest Edelman Trust Barometer, a globally respected survey of public opinion, has ranked Malaysia as the 7th most trusting nation out of […]
Doing More With Less in the Digital Realm of Marketing
The competition for brands to continuously stay on top has never been more fierce than ever before. With over a million brands and businesses fighting for a chance at gaining the attention of potential customers, the market has ultimately become oversaturated and as a result, cumbersome for smaller and newer brands to be seen. Hence […]
Ogilvy Unveils “Influence Shield”: A New Frontier in Influencer Risk Management
By The Malketeer Protecting Brands from Pitfalls of Rogue Influencers In an era where influencer marketing has become a cornerstone of digital strategy, Ogilvy, the WPP-owned advertising powerhouse, is taking a bold step to address the growing concerns surrounding influencer partnerships. The agency has announced the launch of “Influence Shield,” a groundbreaking service designed to protect […]
THE SHOUT GROUP GOES GLOBAL WITH NEW CAMPAIGN FOR COATS GLOVES
In response to the positive feedback from the campaign’s Malaysian and Australian launch, Hartalega, the manufacturer of COATS® Gloves, has expanded the scope of FCB SHOUT’s ‘Care with Every Wear’ campaign to cover its selected Europe markets, with plans in place to also feature the campaign in other parts of the world. Developed by FCB […]
‘Culture eats strategy for breakfast’, but guess who eats everything for breakfast, lunch and dinner?
Supercharge your performance with AI in this hands-on workshop delivered by Indhran Indharseghar. Starting his AI journey in 2018 as CMO of a Houston-based AI solutions provider, Indhran is a Google Certified Generative AI Fundamentals practitioner with a private client list that includes billion-dollar brands such as P&G, Citibank, DHL, Shell, and Tata. Indhran has […]
Why Full-Stack Strategists Are Reshaping Asian Marketing
By The Malketeer Asia’s Premier Brands Embrace the Era of Strategic Polymaths As the region navigates a complex web of emerging technologies, rapidly evolving consumer behaviours, and a kaleidoscope of cultural nuances, the role of strategists has transcended traditional boundaries, becoming more crucial and multifaceted than ever before. Strategists find themselves at a pivotal crossroads, tasked […]
