THE SHOUT GROUP AND SPRITZER EMBARK ON AN EPIC MALAYSIAN HYDRATION VACATION!
Spritzer Malaysia has launched a new campaign aimed at highlighting local tourist attractions whilst taking in the wellness advantages of its natural mineral water. Dubbed “Air Love Cuti-Cuti”, a clever wordplay that combines the Malaysian term for water (Air) and their love for travel (Cuti-Cuti) the campaign features Spritzer brand ambassadors, Syafiq Kyle and Koe […]
Renault’s Marital Test-Drive Promises to Save Your Marriage
By The Malketeer ‘Relationship Breakdown Cover’ To End In-Car Bickering In a world where love and automobiles collide, Renault has taken a bold step to end the age-old tradition of in-car bickering. The French automaker’s latest campaign, cleverly dubbed ‘Relationship Breakdown Cover’, is set to revolutionise the way couples navigate both roads and relationships. Renault, in […]
Samsung’s Transparent Olympic Triumph
By The Malketeer The Openness Medal Celebrates Not Just Winning, But An Athlete’s Entire Journey In a bold move to connect with younger audiences during the 2024 Paris Olympic Games, Samsung has unveiled a groundbreaking campaign that promises to revolutionise how we view athletic achievement. The tech giant’s ‘Spirit of Openness’ initiative aims to shine a […]
Publicis Groupe Acquires Influential to Lead in Influencer Marketing
By The Malketeer Extensive Creator Base of Over 3.5 Million Content Producers In a strategic move to enhance its influencer marketing capabilities, French holding group, Publicis, has announced the acquisition of creator marketing agency, Influential. The deal, expected to be finalised by late August, will provide Publicis with access to an extensive creator base of over […]
Malaysia To Shut Down Unlicenced Social Media Platforms From January 1, 2025
By The Malketeer Malaysia’s Digital Dilemma: Regulation vs. Freedom In a move that has sent ripples through Malaysia’s digital landscape, the government has announced a highly controversial decision to shut down unlicenced social media platforms starting January 1, 2025. This bold step, aimed at combating cybercrime and misinformation, has ignited a fierce debate about the future […]
MARKETING Weekender – Issue 412
Read issue 412 now! WEB: http://hams.top/412 PDF: http://hams.top/412w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
“Athletes Should Cross Lines. Cyberbullies Shouldn’t.”
By The Malketeer ASICS: We’re Blocking Online Bullies So Our Athletes Feel Free To Perform At Their Best In an era where social media has become an integral part of an athlete’s life, the dark side of online engagement has emerged as a significant threat to their mental health. Recognising this growing concern, sportswear brand ASICS […]
Southeast Asia Catapults to No. 2 in Mobile Gaming Ad Buying
By The Malketeer A Critical Player in the Global Mobile Gaming Ecosystem The mobile gaming industry in Southeast Asia is experiencing a remarkable boom, becoming the second-largest market for ad media buying globally, just behind the United States (excluding China). According to Mintegral’s latest report, “The State of Media Buying H1 2024 – SEA Spotlight,” the […]
Nestle Faces Headwinds as Consumer Spending Habits Shift
By The Malketeer Global Giant Cuts Forecast as Value-Seeking Trend Rises In a surprising turn of events, Nestle, the global leader in packaged food, has revised its sales growth outlook downward, signalling a shift in consumer behaviour that marketers across industries should take note of. The Swiss giant announced on Thursday (25 July), that it now […]
Cannes Lion and WARC Owner Sold for a Staggering RM7.25 Billion!
By The Malketeer A New Era for the Iconic Cannes Lions In a seismic shift for the events and business intelligence landscape, British publishing giant Informa PLC has announced its acquisition of Ascential, the company behind the prestigious Cannes Lions festival, for a whopping £1.2 billion (RM7.25 billion). This landmark deal, which comes hot on the […]
