Astro brings House of the Dragon to life with Pasar Seni MRT immersive activation
With the arrival of HBO’s House of the Dragon’s epic second season, Astro in collaboration with HBO brings the world of Westeros to life in an immersive activation takeover of the Pasar Seni MRT station. The collaboration is supported by Talon Creative, MRT Corp, Mindshare and Durian Events. Fans visiting the Pasar Seni MRT station […]
APPIESODES OF EXCELLENCE: Best in B2B & Best in Innovation, #JomSapot BeliLokal
Best in B2B & Best in Innovation CAMPAIGN: #JomSapot BeliLokal BRAND: RHB Bank AGENCY: THE SHOUT GROUP ADVERTISER / CLIENT: RHB Banking Group In response to the challenging economic conditions of 2023, RHB and The Star Media Group joined forces to introduce #JomSapot BeliLokal (Come Support, Buy Local). The campaign aimed to aid struggling local […]
APPIESODES OF EXCELLENCE: Best in Non-Food FMCG, Durex Academy
Best in Non-Food FMCG CAMPAIGN: Durex Academy BRAND: Durex Malaysia AGENCY: Fishermen Integrated ADVERTISER / CLIENT: Reckitt Benckiser Malaysia How is the topic of sex dealt with in Malaysia? Short answer: it isn’t. Censorship laws are airtight and any content related to sex is reduced to a vanilla afterschool special. The implications of this are […]
APPIESODES OF EXCELLENCE: Best in Admail Impact, Wonda Kopi Tarik
Best in Admail Impact CAMPAIGN: Wonda Kopi Tarik – The World’s Longest Magazine Sets Guinness World Record! BRAND: Wonda Coffee AGENCY: Ampersand Advisory ADVERTISER / CLIENT: Etika Sdn Bhd With MARKETING magazine we created the world’s longest leporello or accordion shaped magazine, which was awarded a Guinness Book of World Records entry, received over RM […]
APPIESODES OF EXCELLENCE: Best in Govt/NGO, ATLAS Vending RM1 Thirst Quenchers Campaign
Best in Govt/NGO CAMPAIGN: ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign BRAND: Atlas Vending AGENCY: Ampersand Advisory ADVERTISER / CLIENT: Etika Sdn Bhd ATLAS Vending partnered with Malaysia’s Ministry of Economy to launch a campaign addressing the B40 community’s financial challenges through affordable hydration. The initiative showcased their commitment to sustainability […]
APPIESODES OF EXCELLENCE: Best in Non-Food FMCG, Applecrumby x AJL: Anugerah Juara Lampin
Best in Non-Food FMCG CAMPAIGN: Applecrumby x AJL: Anugerah Juara Lampin BRAND: Applecrumby AGENCY: Invictus Blue ADVERTISER / CLIENT: Duchess Merchantiles Despite pioneering chlorine-free diapers, Applecrumby needed a platform to enter the mass-Malay segment with its mass-premium range, PureBasic. With 2.5 million viewers, Anugerah Juara Lagu (AJL) was the ideal stage for instant recognition. PureBasic, embodying the […]
CHARTING NEW HORIZONS: MSA FESTIVAL AND AWARDS 2024 TO ILLUMINATE THE FUTURE OF MEDIA
The Malaysia Media Specialist Association (MSA) is delighted to announce the highly anticipated MSA Festival and Awards 2024, set to take place on August 23, 2024, at the Sheraton Hotel, Petaling Jaya. This premier event is poised to gather over 1,000 participants from the marketing, communications and media fraternity comprising of clients, media professionals, technology […]
Social Media Licence: What Does This Mean For You & Your Social Media Accounts?
Starting August 1, social media and online messaging platforms operating in Malaysia with a minimum of eight million users will have to apply for a government licence The Malaysian Communications and Multimedia Commission (MCMC) said the new regulations are to ensure a safer online ecosystem. Enforcement of the licensing requirements will begin on 1 January, […]
How Paris 2024 Accidentally Exposed the World’s Climate Catastrophe
By The Malketeer The Only Records We Should Be Concerned About Breaking Are Not On The Track, But In Our Atmosphere In a shocking twist of irony, the 2024 Paris Olympics have become a global stage not just for athletic prowess, but for the world’s most pressing crisis. As athletes break records, so too does our […]
You Won’t Believe How Some Cities Are Secretly Attacking the Homeless!
By The Malketeer TBWA\MCR Creative Exposes Brutality of Hostile Architecture In a shocking revelation, it turns out that the streets you walk every day might be hiding a dark secret. TBWA\MCR has partnered with HostileDesign.org to expose the cruel reality of hostile architecture in our urban environments. Prepare to have your eyes opened to a world […]
