“Successful Frameworks From One Sector Catalyse Innovation in Another!” SPOTLIGHT Nisha Devina Roy, MD, M&C Saatchi Malaysia
By The Malketeer At the helm of M&C Saatchi Malaysia since July 2022, Nisha Devina Roy is an indomitable leader who accelerates innovation by fearlessly crossing boundaries. Her mantra of “reading beyond the obvious” has emboldened her team to defy conventions, unleashing a torrent of creative solutions that have yielded stellar results. One powerful example was […]
IIUM Empowers Gombak Entrepreneurs Through Integrated Marketing Communication
By Assoc. Prof. Dr. Aida Mokhtar The intertwining of integrated marketing communication, community engagement, and entrepreneurship was exemplified by the Exhibition on Empowering Local Entrepreneurs in Gombak, held at the IIUM on 29 May 2024. The event was organized by Integrated Marketing Communication students and the Communication Students’ Association of the Department of Communication. The […]
Ban fossil fuel ads to save climate!
The world’s fossil fuel industries should be banned from advertising to help save the world from climate change, the head of the United Nations said on Wednesday. UN Secretary General António Guterres called coal, oil and gas corporations the “godfathers of climate chaos” who had distorted the truth and deceived the public for decades. Just […]
Priya Dharshini Prabakaran Appointed As Director of Astro Audio
Homegrown Astro gem Priya Dharshini Prabakaran has been appointed as Director of Astro Audio, making her the first female and youngest to assume this role since its inception in 1996. Her journey from a Music Executive at HITZ to the English Network Manager, overseeing the operations of HITZ, MIX, and LITE, is a testament to […]
Brand Finance Malaysia 100 2024 Report: Stable Growth for Food & Insurance Brands in Malaysia
This year, Malaysian food and insurance brands emerge as clear winners, ahead of retail brands (brand value at USD815 million) as the eighth and tenth largest contributors in brand value respectively – according to a new report by Brand Finance, the world’s leading brand valuation consultancy. With a combined brand value of USD1.6 billion, the […]
C27 Collaborates with Experiential Design Team (EDT) to Elevate Creative Marketing Initiatives
Welcome to the future. C27 is proud to announce its partnership with Experiential Design Team, better known as EDT. This is a bold but expected step for the digital enablement firm in revolutionising marketing and brand experiences in Malaysia. “It’s been a decade, and while C27 has excelled in creating screen-based experiences, we recognise the […]
“It takes a village to build an agency” SPOTLIGHT Nizwani Shahar, CEO, Havas Malaysia
By The Malketeer In the brutally competitive world of advertising, very few leaders inspire with the same degree of intense passion, relentless drive, unflinching conviction and clarity of purpose as Nizwani Shahar, the visionary CEO of Havas Malaysia. Indeed, she is one of a kind. An advertising luminary, she commands attention with her astounding talent and […]
From Billboards To Backpacks: Big Tree Inspires Creativity And Eco-Awareness At Yayasan Chow Kit
Big Tree, Malaysia’s leading Out-of-Home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, is delighted to share its recent Corporate Social Responsibility (CSR) activity, “From Billboards to Backpacks”, where 40 young children at Yayasan Chow Kit were inspired to embrace upcycling through a fun and engaging event. The children had the opportunity […]
Google to invest RM9.4 billion for first data centre, cloud region in M’sia
The investment, trade and industry ministry (Miti) has announced that Google will invest RM9.4 billion to establish its first data centre and Google Cloud region in Malaysia. The ministry said the investment would support 26,500 jobs across various sectors, including healthcare, education, and finance, with a total economic impact valued at RM15.04 billion. “The Malaysia […]
MDEC’s Innovative Tax Incentives Empowers Digital Companies
The Malaysia Digital Economy Corporation (MDEC) has introduced a groundbreaking tax incentive scheme, opening the doors for Malaysia Digital (MD) companies to thrive in the digital landscape. Backed by the digital and finance ministries, this initiative aims to attract global talent and investment, positioning Malaysia as a digital hub in the ASEAN region. Rewarding Innovation […]
