C27 Partners with Cancer Research Malaysia to Raise Awareness For Asian Cancer Research
What does ‘Saving Asian Lives’ mean for leading digital enablement firm, C27, and independent non-profit, Cancer Research Malaysia? For C27, it’s simple. With its expertise in creating bold and impactful campaigns, C27 aims to amplify Cancer Research Malaysia’s mission to “Save Asian Lives” while breaking the stigma around cancer by building a supportive digital community. […]
Elon Musk’s Starlink has drawn remote Brazilian tribe to porn!
Just nine months after Elon Musk’s Starlink connected a reclusive Brazilian tribe to the internet, the members of the tribe have been divided due to a very unusual reason – porn. Reportedly, the elders of Brazil’s 2,000-member Marubo tribe are angry because after getting the internet, the younger members of the group became hooked on […]
“No One Is Greater Than All of Us!” SPOTLIGHT Audrey Chong, CEO, Dentsu Malaysia
By The Malketeer Few leaders inspire as profoundly as Audrey Chong, CEO of Dentsu Malaysia. Since taking the helm in October 2023, Audrey has become a catalyst for innovation, collaboration, and human-centric creativity. Her vision for Malaysia’s advertising future is not just about navigating the tides of change but harnessing them to create waves of progress […]
honeyB finds a new hive with Chariot Agency
Chariot Agency is creating quite a buzz within the agency world, having been named The Original Beverage’s new creative partner for all advertising efforts including their popular soda brand, honeyB. honeyB, the Malaysian soda brand made with real honey, is gearing up to take the world by storm, and Chariot Agency is ready to help […]
Is The APPIES the Olympics of Advertising?
While I say this in jest, let’s have fun drawing some “parallels”… Performance before Live audience: All Finalists need to present before a panel of judges made of CMOs and an industry audience. Preparation & Training: Teams at the APPIES spend time researching, strategising and fine-tuning their presentations to ensure maximum impact and effectiveness. […]
“We’ve Not Done It Before, But We’ll Do It Anyway!” SPOTLIGHT Dorothy Fong, Founder & CEO, IDOTYOU
By The Malketeer Few leaders have navigated the tumultuous waves of the digital landscape with as much grace and success as Dorothy Fong, the founder and CEO of IDOTYOU. For over 22 years, Dorothy has been at the helm of this dynamic digital agency, guiding it from its early days as a mobile entertainment and SMS […]
Marketers, Here’s Why the Anti-Trend Movement Deserves Your Attention
Ever heard of the anti-trend? Anti-consumerism, anti-fashion, slow food, low-tech fitness, and the list of anti-trends goes on. In today’s rapidly changing cultural landscape, the concept of anti-trend has emerged as a paradoxical phenomenon, challenging the traditional dynamics of market trends and consumer behaviour. At its core, the anti-trend movement represents a rebellion against the […]
Safeguarding Children in the Digital Age: The Role of Parents and Technology
By The Malketeer In an era where social media has become an integral part of our lives, protecting children from the dangers lurking in the digital world has become a pressing concern. As children increasingly navigate the complex landscape of social media platforms, parents, activists, and experts are calling for innovative measures to ensure their safety. […]
McDonald’s Loses The Right To Exclusively Use ‘Big Mac’ In Europe
McDonald’s has had to chicken out after suffering a partial defeat over the iconic Big Mac in the European trademark arena. The European Union’s General Court has ruled that the fast-food giant cannot hold exclusive rights to the ‘Big Mac’ name for chicken products. The decision stems from a long-running legal battle with Irish chain Supermac’s, […]
Kampung Ta-ee Gawai Parade 2024: A Vibrant Celebration of Dayak Culture Attracts Thousands
The long-standing tradition of the Gawai parade in Kampung Ta-ee has once again drawn over 1,000 locals and visitors, celebrating the unique and vibrant Dayak culture. The procession began with a creatively constructed float made from bamboo, followed by the Bi-Bukar Bidayuh community dressed in traditional and warrior costumes. Visitors who joined the procession danced […]
