AI Horizons: Exploring Marketing’s Next Frontier in the Age of Customer Intelligence
Netcore Cloud, in partnership with Google Cloud, invites you to an exclusive global event series designed to transform omnichannel marketing strategies! This groundbreaking series, hosted in 5 countries across 6 locations, is your gateway to connecting with the brightest minds in marketing. Join us in Kuala Lumpur on June 27, 2024, at the prestigious Hilton […]
The Atypical Business Marketer: Hassan Alsagoff, Regional Head of Marketing at Grab Malaysia
By Delani Philips This is the story of Hassan Alsagoff, the Regional Head of Marketing at Grab Malaysia. After he graduated with a business degree in marketing, Hassan immediately made a play for the big boys of marketing but fate, along with his appreciation for creativity, nudged him towards ad agency M&C Saatchi instead. After […]
“HE LEFT THEM ON THE BEACHES!” Rishi’s Running but This Poster Isn’t!
By The Malketeer British Prime Minister Rishi Sunak’s abrupt departure from a major international ceremony commemorating the 80th Anniversary of the Normandy landings has become a defining moment of the UK general election campaign. The incident led to widespread derision and inspired a notable political attack ad that’s been compared to Saatchi & Saatchi’s iconic ‘Labour […]
Facebook Removes Malaysian Publication With Over 2.5 Million Followers For Alleged “Violations”
The Facebook page of one of the most popular Chinese-language publications in Malaysia, China Press, disappeared from the social media platform yesterday. The publication’s page had over 2.5 million followers, one of the largest Chinese-langauge followings in Malaysia on the platform. As of the time of writing, a quick search for China Press on Facebook […]
Apple Bets on ‘AI for the Rest of Us’ in Groundbreaking OpenAI Partnership
By The Malketeer In a significant leap forward, Apple has introduced a suite of highly anticipated artificial intelligence (AI) features, headlined by a strategic partnership with OpenAI, the creators of ChatGPT. The announcement, made during the company’s Worldwide Developers Conference on June 10, marks Apple’s bold move to reclaim its innovative edge in the rapidly evolving […]
Why the ‘Why’ Matters in Marketing
By The Malketeer Clarity is becoming an endangered commodity in today’s marketing. As campaigns become more complex and the pace of change accelerates, too many marketers find themselves adrift—uncertain of their objectives, unsure of what success looks like, and disconnected from the crucial ‘why’ behind their tasks. This pervasive ambiguity is undermining efforts across all levels, […]
Dentsu Launches Landmark Future Consumer Study in Asia Pacific: Consumer Vision 2035
Dentsu, a global leader in marketing and communications, proudly announces the release of its global study, Consumer Vision 2035 – ‘The Era of the Insight-to-Foresight Pivot’, in Asia Pacific. This landmark report surveys 30,000 individuals across 26 countries, including 11,000 circa participants from 10 countries in APAC, offering a comprehensive exploration of the long-term trends […]
What APPIES 2023 judges have to say
“As always the APPIES judging offered the welcome timeout, to help us take stock of how the industry faired in the past year, young budding talents to keep an eye out for…. and of course, an opportunity for judges to catch up, compare notes, exchange war stories (and possibly some gossip) while putting business rivalry […]
Financial Times Taps into Audience ‘Superpower’ with New Global Campaign
By The Malketeer The Financial Times (FT) has unveiled a new global platform designed to raise awareness of its advertising and partnership offerings among the media and marketing industry. Launched last Friday (7 june), the campaign titled “Reach our Readers” invites the industry to engage with the FT’s 22.4 million global readers, highlighting the platform’s influence […]
“We’re Not in the Business of Creating More Advertising… We’re The Experience Makers!” SPOTLIGHT Clarence Koh, CEO, Naga DDB Tribal
By The Malketeer As you step into Naga DDB Tribal ‘s vibrant workspace, the first thing that strikes you is the palpable energy—a creative force field crackling with ideas and infinite possibilities. This is no ordinary office; it’s a modern-day forge where the boundaries of conventional thinking are melted away, and imagination takes flight. At the […]
