The Future of Asean Travel: Leveraging AI for Authentic and Personalised Experiences
As the travel industry continues to evolve, the integration of cutting-edge technology and the provision of authentic local experiences have become pivotal for Online Travel Agencies (OTAs), particularly in the ASEAN region. Platforms like AirAsia MOVE, Capital A’s travel platform, are at the forefront of this transformation. With travellers seeking more personalised, inclusive, and meaningful […]
Malaysia Tops Global TikTok Takedown Requests
By The Malketeer In the latter half of 2023, Malaysia made more content removal requests to TikTok than any other country, raising concerns about increasing social media censorship aimed at stifling political dissent. According to TikTok’s biannual transparency report, Putrajaya submitted 1,862 takedown requests, averaging ten daily, which marked a 5.5-fold increase from the previous six […]
EU’s AI rules spark debate over transparency
A new set of laws governing the use of artificial intelligence (AI) in the European Union will force companies to be more transparent about the data used to train their systems, prying open one of the industry’s most closely guarded secrets. But as the industry booms, questions have been raised over how AI companies obtain […]
LOKi Appointed Creative Agency For U Mobile’s Corporate and Sustainability Communications
The agency’s responsibilities include the creative development and content creation for communications related to the telco’s corporate and sustainability agenda. That includes the crafting of impactful messaging that carries the telco’s corporate positioning, as well as developing content direction and implementation of the telco’s Sustainability-focused Instagram account, and the development of creative theme, images, illustrations […]
“Gen Z vs Platforms”
Discover the social media platforms we can’t live without and why they captivate us. 📱✨ We tackle the rise of TikTok and short-form content—how it’s transforming our digital landscape and shaping culture, delve into the crucial topic of combating misinformation and how Gen Z is navigating this challenge, as well as exploring the role of […]
7-Eleven and Naga DDB Tribal Explore Wonderland For Grand 40th Anniversary Celebration
A big celebration is approaching as 7-Eleven enters its fortieth year of operating in Malaysia, with the first branch in Bukit Bintang opening all the way back in 1984. In line with their belief of “Serving Up Surprises”, the convenience store giant has prepared many such surprises for Malaysians, starting with a whimsical trip into […]
“We help our clients measure Brand Heat.” SPOTLIGHT: Mayank Bhatnagar, MD of OMD Malaysia.
By The Malketeer In an age where attention is the scarcest commodity, one marketing maestro has composed a symphony of disruption that resonates through the Malaysian advertising landscape. Mayank Bhatnagar, the skilled conductor at the helm of OMD Malaysia, has orchestrated a harmonic fusion of innovation, people-centricity, and business transformation, captivated audiences and left an indelible […]
THE FUTURE IS DATA, AND THE FUTURE IS YOURS. GO GRAB IT!
The Ultimate Game-Changer: Dr. Mark Chia’s Data Science Workshop Are you ready to dominate the marketing world? Don’t just ride the wave of change—create it! Join us for the electrifying, one-day back-by-popular demand workshop, “Data Science in Advertising & Marketing 101,” led by the unparalleled Dr. Mark Chia. This isn’t just another seminar; it’s your […]
Proton apologises for mislabelling Sabah and Sarawak
National carmaker Perusahaan Otomobil Nasional Sdn Bhd (Proton) has issued an apology for mislabelling Sabah and Sarawak during a recent presentation. The names of the states were accidentally swapped during the presentation. In a statement, Proton acknowledged the error and said it regretted the mistake. “We understand the sensitivities it has stirred among our fellow […]
Unleashing Possibilities at d Conference and d Awards 2024
The Malaysian Digital Association (MDA) is pleased to announce the d Conference and d Awards 2024, which will be held on June 21, 2024 (Friday) at Connexion Conference & Event Centre, Nexus, Bangsar South. The keenly awaited event is here once again to illuminate the path to digital transformation, gathering movers and shakers of the […]
