Cabinet approves plans to license, regulate social media
Sources say the cabinet approved the licensing proposal in April, a month after the Communications Ministry told Parliament that the MCMC was finalising the framework. However, a purported July announcement will reportedly be pushed back pending feedback from industry players. The plan, first mooted in late 2023, would involve the likes of Meta (which owns […]
Catcha Digital partners with KJ, Shahril Hamdan
Catcha Digital Bhd has announced it will co-found KS Lagi, a new digital media business scheduled to launch in the second half of this year. It has been reported that the company has inked a joint venture agreement with the founders of Keluar Sekejap Sdn Bhd, Khairy Jamaluddin (KJ) and Shahril Hamdan. KJ is the […]
GO sleeps tight with Sealy through social story-telling
Luxury mattress brand Sealy has engaged GO Communications to design and execute a comprehensive digital and social media campaign to bolster the brand’s awareness in Malaysia, while building a robust and engaged local following. The campaign will elevate and reinforce Sealy’s premium positioning and promote the tagline “Sleep First Class” across various digital platforms. The […]
Apple’s AI Ambitions Spark Potential Partnerships with Meta, Anthropic, and Perplexity
By The Malketeer In a surprising turn of events, Apple Inc. is exploring potential collaborations with several AI powerhouses, including Meta Platforms, to bolster its recently announced AI system for iPhones, according to report in the World Street Journal (WSJ). This development signals a significant shift in the tech landscape, as Apple seeks to rapidly advance […]
Heineken’s ‘HeineCare’: Turning Spilled Beer into Marketing Gold During Euro 2024
By The Malketeer When Football Passion Meets Innovative Marketing In a stroke of marketing brilliance, Heineken has tapped into the heart of football fandom with its latest campaign, ‘HeineCare’. This pseudo-insurance policy for spilled beer during the Euro 2024 tournament is not just clever advertising – it’s a cultural touchstone that speaks volumes about the intersection […]
REV Media Group Shines Bright at d Awards 24
Malaysia’s digital publishing powerhouse, REV Media Group (“REV”), is thrilled to celebrate a spectacular night of achievements at the prestigious d Awards 24. Held on Friday, 21 June 2024, this event saw REV dominate the stage, reaffirming its status as a trailblazer in digital innovation and content creation. With nominations spanning several key categories, REV’s […]
Merkle B2B Honored with Four Gold Awards at Global ACE Awards for Lenovo ThinkStation Campaign
Merkle B2B APAC, a leading data-driven, technology-enabled global performance marketing agency, has achieved significant recognition at the esteemed Global ACE Awards, the premier B2B awards in the USA. The awards ceremony, held at New York’s iconic Forbes on Fifth, celebrated Merkle’s excellence with four prestigious Gold awards for its innovative Lenovo ThinkStation global campaign. The […]
MITI to Address Malaysia’s Drop in the IMD World Competitiveness Ranking
By The Malketeer Minister Pledges Detailed Explanation In response to Malaysia’s recent drop in the International Institute for Management Development (IMD) World Competitiveness Ranking, the Investment, Trade, and Industry Minister Tengku Zafrul Aziz has committed to providing a thorough explanation by this evening. Ranking Decline and Regional Impact The IMD World Competitiveness Ranking, released earlier this […]
Havas Malaysia Wins Creative Retainer for 100PLUS Malaysia
100PLUS Malaysia has appointed Havas Malaysia as its creative lead agency following a competitive four-way pitch. As part of the remit, Havas Malaysia will now oversee all of 100PLUS’ brand strategy and creativity which cuts across thematic and seasonal campaigns throughout 2024 and 2025. The collaboration aims to drive market penetration and reinforce 100PLUS’ status […]
Leo Burnett KL bags Bronze for Malaysia at Cannes Lions 2024
Leo Burnett Kuala Lumpur’s campaign for Heineken “Heineken Heidden in Plain Sight” clinched a Bronze Lion in Transit (Ambient & Experiential) at the Cannes Lions International Festival of Creativity 2024, competing the Outdoor Category which saw 2053 entries from around the world. The Outdoor Lions submissions, which are up 6% YOY, is reflective of a […]
