“We must strive to become the best versions of ourselves.”
By Delani Philips One day when little Amy was at a tailor with her mum and she flipped through some fashion magazines and was captivated by the impressive-looking women in business suits… She asked her mum who they were, and her mum replied, “office workers”. Amy didn’t know what that meant, but she knew she […]
No Collusion, Sinar Harian Maintains Balanced Reporting
An official statement from Sinar Harian: “Sinar Harian refers to the perceptions circulating on social media following the court charges against the Member of Parliament for Tasek Gelugor, which also mentioned Sinar Karangkraf as a recipient of RM38,160. Sinar Harian asserts that any assumptions and slander being deliberately spread are entirely false. Instead, the transactions […]
Rocketfuel Entertainment Makes Senior Appointments
Malaysia’s premier Talent Management & Record Label Rocketfuel Entertainment has announced a restructure, bringing in three new senior appointments: Wee Sher Leen as the Head of Rocketfuel Entertainment, Mathan Rajasingam as the Head of Commercial and Syakireen Othman joins the business as Head of Music and Content. The team is led by Prem Anand, Vice […]
Bomohs banned from casting spells at APPIES 2024
We will confiscate all magic wands at the door. Your marketing magic has to work without supernatural aid. The APPIES Malaysia Awards 2024 is seeking marketing miracles that work in the real world, no mystical intervention permitted. Crafting Campaigns That Actually Work Leave the love potions and lucky charms at home. Can your strategy and […]
“Marketing is a business about people and insights.”
By Delani Philips When Datuk Lai Shu Wei graduated with a Bachelor of Science in Business Administration from Tri-State University in Indiana, he wasn’t really sure what he wanted to do for a career. As fate would have it, he landed a job at Lam Soon as a marketing executive. “I was so young that […]
Your mother-in-law is not judging APPIES 2024
Because our judges are just as tough! Think your campaign can withstand the scrutiny of a stereotypical Asian mother-in-law? Well, you’re in luck – she’s not judging. But The APPIES Malaysia Awards 2024 panel might be even more discerning. Impressing Real Industry Experts While we’ve spared you the family drama, our judges are the cream […]
This Airline Is Mining Your Personal Information to Sell Things to You In Flight. Stop That!
Welcome to the spammy skies. United Airlines has launched a new ad serving platform that will exploit the personal travel information of its customers gathered from bookings, and the use of its app to allow a wide array of companies to peddle their wares to flyers. The platform is called Kinective. In a chilling, up-is-down […]
“I believe marketing is the heart and soul of an organisation.”
By Delani Philips The man in the news is Abdul Sani Abdul Murad, Group Chief Marketing Officer of RHB Group. For the past seven years, Sani has been overseeing all aspects of the company’s brand, media, consumer research, marketing strategies, programs, customer growth, and marketing operations. His efforts have helped RHB Bank become one of […]
Enjoy all the Cannes Lions 2024 Grand Prix winners here
From June 17th to 21st, all eyes were on the Cannes Lions International Festival of Creativity to celebrate the year’s finest work from the advertising and communications industry. With a total of 26,753 submissions — including a Bronze award-winning submission from Malaysia — these were the winners whose innovation and insight helped them come out […]
APPIES Malaysia back with a bang on July 11 & 12
Here’s the real deal. Where marketing campaigns are judged before a Live audience. In front of top marketers at a two-day Marketing Festival on July 11 & 12, 2024. Where campaign creators present their work in a case study format… A four-minute creative reel summarising the campaign, followed by a five-minute oral presentation. The presenter […]
