Andrew Lee Appointed as CEO of 4As Malaysia
The Association of Accredited Advertising Agents Malaysia (4As Malaysia) proudly announces the appointment of Andrew Lee as its new Chief Executive Officer (CEO), effective immediately. In his new role, Andrew will lead the charge in implementing and executing strategies approved by the 4As Malaysia President and its council. His responsibilities will revolve around aligning these […]
Microsoft Thrusts Malaysia into AI and Cloud Orbit with RM10 Billion Investment Over Four Years
By The Malketeer In a seismic jolt to Malaysia’s tech landscape, Microsoft has unleashed a stupendous declaration, committing a staggering RM10 billion to supercharge artificial intelligence (AI) and cloud technology development across the nation over the next four years. This titanic investment, marking Microsoft’s largest-ever financial plunge into Malaysia, follows a high-powered meeting between Prime Minister […]
Marketing Conference & Festival 2024: How AI Helps Brands Seize Micro-Moments in the Age of Instant Gratification
By The Malketeer In today’s hyper-connected world, consumer expectations around immediacy and relevance have been radically reset. We now live in an era of micro-moments – those intent-rich instances when people turn to a device to instantly act on a need to learn, do, discover, watch, or buy something. For brands, winning these pivotal micro-moments has […]
Marketing Conference & Festival 2024: How AI-Powered Data is Rapidly Transforming the Future of Marketing Globally
By The Malketeer In today’s hyper-competitive marketplace, brands can no longer rely on gut instinct and conventional wisdom to understand their customers. The key to unlocking growth and defending market share is gaining a deeper, more nuanced comprehension of consumer behaviours, preferences, and motivations. This is where the power of artificial intelligence (AI) and machine learning […]
Why some brands are putting the brakes on Gen AI
By Matthew Keegan With the hype and excitement of last year’s Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls. It was advertised to be a fantastical journey into the world of Willy […]
Reader’s Digest Unveils the Brands and Personalities That Captured Malaysians’ Trust in 2024
On Friday 26 April, 2024 winners of this year’s Reader’s Digest Trusted Brands Awards gathered at the Grand Hyatt Kuala Lumpur at 8pm to celebrate, and we were privileged to have the Deputy Minister of Malaysia of Rural and Regional Development, YB Datuk Hajah Rubiah Binti Haji Wang in attendance. The awards saw marketing minds […]
Marketing Conference & Festival 2024: Traits that Define Legendary Leaders of Marketing Excellence
By The Malketeer In the ever-evolving digital era, where consumer preferences shift like tectonic plates and new technologies surface daily, the role of a marketing leader has become a high-wire act. Navigating this landscape demands a rare blend of skills, vision, and an unwavering commitment to innovation. These exceptional individuals are the architects of marketing excellence, […]
A New Twist! Refreshing Collaboration: Calpis Soda and ‘The Experts’ Unveil Cinematic Fusion
Amy Gan, VP of Marketing at Etika, alongside Raja Jastina Raja Arshad, Executive Producer of The Experts and Head of Astro Shaw, and Santharuban Thurai Sundaram, CEO of Etika Group of Companies, joined by the stellar cast of The Experts themselves at the unveiling of “Fizz Operation”, Calpis Soda exclusive TV commercial featuring “The Experts”. […]
