UNIVERSAL MCCANN STANDS PROUD AS THE ONLY MALAYSIAN AGENCY TO SWEEP A GOLD AT THE FESTIVAL OF MEDIA APAC 2024
Universal McCann, the media agency under the IPG Mediabrands network, has once again taken home a coveted ‘Gold’ award at the prestigious Festival of Media Asia Pacific (FOMA) Awards 2024, the only Malaysian agency to be awarded the top award. OneVue, a global division of Universal McCann which acts as the global media agency of […]
The role of AI prompts in personalised marketing
Prompt engineer Indhran Indhraseghar discusses the semantics of this ever-advancing technology and how it ensures publicity campaigns succeed Ongoing developments in artificial intelligence continue to open possibilities in various fields, despite some saying the technology poses challenges such as lack of authenticity and originality. But speak with prompt engineer Indhran Indhraseghar and he will tell […]
Advertising Under Siege: The Fake News Armageddon
By The Malketeer In today’s digital age, misinformation spreads like wildfire across the internet and social media platforms. From fabricated news stories to doctored videos and images, the proliferation of false and misleading content poses a significant threat not only to individuals but also to businesses and brands. As consumers increasingly scrutinise the credibility of information […]
Marketing Conference & Festival 2024: Is your Startup Marketing Doomed? Avoid these 5 Catastrophic Blunders with AI
By The Malketeer Startups face numerous challenges, but one area that is often overlooked or mishandled is building an effective marketing team. The stakes are high – a strong marketing strategy, leveraging the power of AI and data-driven insights, can propel a startup to success, while a poorly constructed team can lead to wasted resources, lack […]
Marketing Conference & Festival 2024: Unlocking the Exponential Potential of Artificial General Intelligence without Subjugation
By The Malketeer Artificial general intelligence (AGI) has the potential to bring about transformative changes across various domains, but ensuring that its development aligns with human values and interests is a critical challenge. Let’s explore how AGI could align with humanity without taking control, drawing upon relevant research studies, empirical evidence, and case studies where applicable. […]
The Meltdown of Ben & Jerry’s: When Virtue Signalling Trumps Business Sense
By The Malketeer In a move that comes as a relief for many, Unilever, the British consumer goods giant, has decided to abandon its super-premium ice cream business, including the iconic brand Ben & Jerry’s. This decision not only promises to save Unilever a whopping USD800 million over the next three years but also frees the […]
MARKETING Weekender – Issue 406
Read issue 406 now! WEB: http://hams.top/406 PDF: http://hams.top/406w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
10 lessons from Burger King-McDonald’s AI feud over ChatGPT ad claims
Discover the Burger King-McDonald’s feud over ChatGPT ad claims in this engaging article. Explore how these fast-food giants are using AI technology in their marketing strategies. In a recent turn of events, Burger King ignited a feud with McDonald’s over claims made in an advertisement featuring ChatGPT. Burger King’s Claims Burger King’s recent advertisement featured ChatGPT, a cutting-edge AI language model developed by […]
Muma gains new business from ParkCity, Resorts World Genting, F&N and Hong Leong Assurance
Independent agency Muma Malaysia has been appointed by property development company ParkCity to work on a branding and fully integrated campaign after winning the project pitch last month. This win is a feather in the cap for the agency after it secured four notable accounts at the end of 2023 which include Hong Leong Assurance, […]
Experience the Beat: Tune Talk Presents the LOOP Music Festival!
Get ready to groove as Tune Talk unveils its latest extravaganza, the LOOP Music Festival campaign, happening now until its concert finale 11 May 2024. Dive into a world of exclusive perks tailored for Tune Talk subscribers. “The LOOP Music Festival is not just an event; it’s a bespoke journey for those that seek an […]
