ADDRESSING PERIOD POVERTY: ATLAS VENDING REVOLUTIONISES HYGIENE ACCESS WITH FREE SANITARY PRODUCT DISPENSING MACHINES
(Left to Right: Dr Lenny Suriyani binti Safri (Representative from Tunku Mukhriz UKM Hospital), Amy Gan (Vice President of Marketing, Etika Sdn. Bhd.), Yang Berhormat Dato’ Seri Dr. Wan Azizah binti Dr. Wan Ismail (Member of Parliament for Bandar Tun Razak, Federal Territory of Kuala Lumpur), Puan Hajah Kamsiah binti Yasin (Principal from Sekolah Menengah […]
PHD wins OPPO media business in Asia
PHD has won the OPPO media business in several Asia markets – Malaysia, Indonesia, the Philippines, and Bangladesh – following a competitive pitch. Effective 1 April, the appointment covers online and offline media planning and strategy and thought leadership. The duties are managed out of Malaysia, which is OPPO’s APAC hub, and includes working with […]
Marketing Conference & Festival 2024: AI is Getting Brands Intimately Closer to Consumers by Undressing Data
By The Malketeer Brands are constantly seeking new ways to peel back the layers and uncover the deepest desires, preferences, and behaviours of their target consumers. Artificial intelligence (AI) is revolutionising the way companies intimately understand and connect with their audiences. For years, marketers have relied on traditional methods like surveys, focus groups, and demographic data […]
Marketing Conference & Festival 2024: Catapult Your Brand With These 10 AI Megathrusts
By The Malketeer Like it or not, leveraging the power of artificial intelligence (AI) has become an undeniable imperative for marketers aiming to stay far ahead of the curve. From research to copywriting to sound boarding ideas, AI offers limitless potential to boost content marketing endeavours. However, understanding how to harness its capabilities effectively is the […]
Marketing Conference & Festival 2024: Making Brands Irresistible with the Sensual Art of AI-Driven Influencer Marketing
By The Malketeer In today’s digital age, capturing attention is an art form. Brands must seduce audiences with irresistible messaging and authentic voices that resonate on a visceral level. The powerful fusion of artificial intelligence (AI) and influencer marketing – a potent combination – is redefining how companies captivate and connect with their audiences. At its […]
HEINEKEN ‘REFRESH YOUR MUSIC’ UNLEASHES MEANINGFUL EXPERIENCES ENTICING FANS TO EXPLORE AND DISCOVER NEW MUSIC TOGETHER!
The rush to secure passes for the Heineken Refresh music event intensifies after 10,000 tickets are snapped up within 48 hours of the initial release, signalling an overwhelming demand for an experience that promises to redefine music discovery and elevate audience engagement. True to its commitment to delivering fresh experiences, Heineken’s cross-genre global music campaign, […]
Emirates Signs Strategic Agreement with Tourism Malaysia to Boost Tourism and Business Connectivity
By The Malketeer Emirates Airlines has made significant strides in bolstering tourism and business connectivity with a series of Memorandum of Understandings (MoUs) inked on the inaugural day, May 6, 2024, of the Arabian Travel Market (ATM). These agreements, forged with Tourism Malaysia, Türkiye Tourism Promotion and Development Agency (TGA), and the Abu Dhabi Chamber of […]
Marketing Conference & Festival 2024: Unleash the Unstoppable Force – Generative AI – Your Content Conquering Arsenal
By The Malketeer In today’s ferocious digital warzone, businesses find themselves embroiled in an unrelenting arms race for content supremacy. Consumers are mercilessly bombarded with a torrential deluge of videos, posts, and interactive experiences from countless brands engaged in cutthroat battles for their fleeting attention. Falling behind in this relentless, no-holds-barred content marathon could prove absolutely […]
How Tiny Details Can Make or Break Your Marketing Strategy…And Why AI Is the Secret Weapon
By The Malketeer Imagine a single grain of sand. Insignificant in isolation, yet that same minuscule particle, when insidiously lodged into the intricate machinery of a watch, can grind even the most finely-tuned system to a catastrophic halt. This visceral metaphor encapsulates the often under estimated power of tiny details in the world of marketing. While […]
MCCANN WORLDGROUP INDIA & BUCKAROO UNITE WITH THE STREET COBBLERS OF INDIA TO CREATE CUSTOM FOOTWEAR FOR THOSE WITH CLUBFOOT
McCann Worldgroup India has partnered with leading Indian shoe brand, Buckaroo, to launch a pilot project providing affordable and fully customized footwear for those most in need. With India’s annual birth rate resulting in an estimated 27,000 infants born with clubfoot each year (based on a 1 per 1000 live births incidence) clubfoot presents a […]
